By Susan Carey
Global car-rental company Hertz Global Holdings Inc. on Tuesday
named Jeff Foland, United Continental Holdings Inc.'s chief
marketing and strategy officer, as Hertz's senior vice president
and chief revenue officer, effective later this month.
The move reunites Mr. Foland with John Tague, who now is the
chief executive of Hertz, a Naples, Fla.,-based company that
operates the Hertz, Dollar, Thrifty and Firefly rental brands in
140 countries. Mr. Tague, who was United's president before the
airline merged with Continental in 2010, recruited Mr. Foland to
United in 2005.
Mr. Foland went on to shake up United's marketing team and
helped with its commercial transformation, ending up as executive
vice president with responsibility for marketing, loyalty, digital
channels and strategy. He joined the airline from marketing
consultants ZS Associates.
"We appreciate Jeff's contributions and leadership at United and
wish him well," the Chicago-based airline, the world's
second-largest by traffic, said Tuesday.
Hertz named Mr. Tague CEO in November, after receiving the
blessing of activist investor Carl Icahn. That was after a stint as
chief executive of Greatwide Logistics Services LLC. In a statement
Tuesday, Mr. Tague said he is pleased Mr. Foland has decided to
join Hertz "to optimize our many current and untapped revenue
opportunities."
With Mr. Foland departing, United has made some executive
changes. Jim Compton, the vice chairman and chief revenue officer,
will retake responsibility for marketing, loyalty and digital.
Brett Hart, the executive vice president and general counsel, will
assume responsibility for customer care and customer experience.
John Rainey, United's chief financial officer, will take on
strategy.
Greg Hart, the chief operations officer, will report directly to
Jeff Smisek, United's CEO, instead of to Mr. Compton. Tom O'Toole,
senior vice president of marketing and loyalty, will become the
chief marketing officer.
Hertz shares were down 0.6% Tuesday to $23.42. United shares
fell 2.3% to $64.61.
Write to Susan Carey at susan.carey@wsj.com
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