SAN FRANCISCO, Aug. 13, 2015 /PRNewswire/ -- Lucasfilm
announced today that they are collaborating with seven of the
world's most well-known brands -- COVERGIRL® & Max Factor,
Duracell, FCA US, General Mills, HP,
Subway® and Verizon -- for the launch of an expansive, historic
promotional campaign in support of "Star Wars: The Force Awakens,"
opening on December 18.
For the highly anticipated next episode in the "Star Wars"
franchise, each company has developed break-through, custom
creative campaigns, and innovative programs and activations for
their target audiences.
"We are thrilled to be working with such a stellar roster of
promotional partners. The 'Star Wars' brand has endured over
the years, across generational audiences because it connects with
people in a very special way," said Lynwen
Brennan, General Manager of Lucasfilm. "Our partners
have all delivered original, stand-out campaigns that capture the
familiar fun and excitement of our galaxy far, far away that we
hope will delight fans as they get ready to experience 'Star Wars:
The Force Awakens.'"
The seven best-in-class global partners were chosen for their
creative excellence within their fields as well as their collective
diverse global reach. All of the partnerships strategically
complement the tempo and tone of the film's overall marketing
campaign.
COVERGIRL & MAX FACTOR
Easy, breezy, beautiful from the start, COVERGIRL now holds an
iconic position in the world of beauty and pop culture: the brand
that has been empowering women to rock their beautiful for more
than 50 years. Throughout its history – and still today – COVERGIRL
has been known as a cosmetics category leader and innovator, with
first-to-market technologies, famous faces, and on-trend marketing
campaigns. Whether how to get the look, or how to get
behind-the-scenes access to the hottest celebrity event, COVERGIRL
has got it covered. Recently, the brand committed $5MM over five
years to enable women and girls to break boundaries at school, at
work, and in entrepreneurial endeavors via its #GirlsCan
initiative. Visit www.covergirl.com or find @COVERGIRL in social
media for more information.
Max Factor is the make-up of make-up artists. The story
begins from the founding days of Mr. Max Factor, a true make-up
artistry icon and pioneer, who created a world full of
glamour. The make-up products and techniques he created for
the movie industry and his Hollywood clients, Marilyn Monroe being
just one of his many famous clients, earned him an Academy
Award, but his guiding philosophy was that any woman could be
glamourous given the right tools and make-up artistry skills. From
mascara to foundation, eye shadow to lip gloss – Max Factor put the
transformative tools for make-up artistry into the hands of every
woman, enabling her to create her own personal glamour statement
every day. Today, the Max Factor brand continues to empower
women to look and feel glamorous via its talented Network of
Make-up Artists, headed by the make-up visionary Pat McGrath (Max Factor and COVERGIRL Global
Creative Design Director), sophisticated diagnostic tools and
artistry, and an ever expanding range of tools and tips.
Visit www.maxfactor.com or find @MaxFactor in social
media for more information.
DURACELL
Duracell is the world's leading manufacturer and marketer of
high performance alkaline batteries. As the leader in the
personal power category, Duracell has a rich history of innovation
continuously introducing batteries that are more compact, more
powerful and longer lasting than competitor brands. Since
1973, the Duracell Bunny has been at the heart of the brand
demonstrating Duracell's longer lasting power. Today Bunny is
one of the most recognised brand icons in the world. Duracell
batteries power many devices across the globe, including toys such
as the Hasbro Lightsaber. In addition to its alkaline batteries,
the company sells primary lithium, zinc air, and rechargeable
nickel-metal hydride batteries as well as a line of
flashlights.
FCA US
FCA US LLC is a North American automaker with a new name and a
long history. Headquartered in Auburn
Hills, Michigan, FCA US is a
member of the Fiat Chrysler Automobiles N.V. (FCA) family of
companies. FCA US designs,
engineers, manufactures and sells vehicles under the Chrysler,
Jeep, Dodge, Ram and FIAT brands as well as the SRT performance
vehicle designation. The company also distributes the Alfa Romeo 4C
model and Mopar products. FCA US is
building upon the historic foundations of Chrysler, the innovative
American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in
Italy in 1899 by pioneering
entrepreneurs, including Giovanni
Agnelli.
FCA, the seventh-largest automaker in the world based on total
annual vehicle sales, is an international automotive group. FCA is
listed on the New York Stock Exchange under the symbol
"FCAU" and on the Mercato Telematico Azionario under the
symbol "FCA."
GENERAL MILLS
General Mills is one of the world's leading food companies,
operating in more than 100 countries around the world. Its brands
include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait,
Betty Crocker, Pillsbury, Green
Giant, Old El Paso, Wanchai Ferry,
Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had
fiscal 2015 worldwide sales of US $18.8
billion.
HP
HP creates new possibilities for technology to have a meaningful
impact on people, businesses, governments and society. With the
broadest technology portfolio spanning printing, personal systems,
software, services and IT infrastructure, HP delivers solutions for
customers' most complex challenges in every region of the world.
More information about HP (NYSE: HPQ) is available
at http://www.hp.com.
SUBWAY®
Customers in 110 countries have easy access to a fresh line-up
of vegetables for their made-to-order sandwiches and salads at any
of the more than 44,000 franchised locations. The company, founded
50-years-ago by then-17-year-old Fred
DeLuca and family-friend Dr. Peter
Buck, is still a family-owned business with thousands of
dedicated franchisees/entrepreneurs in neighborhoods around the
world, providing easy access to vegetables, detailed nutrition,
dietary, and healthy lifestyle information. This has been a
priority for the SUBWAY® chain for many years. To learn more
information about us, visit www.subway.com, like us on Facebook at
www.facebook.com/subway and follow us on
https://twitter.com/subway. SUBWAY® is a registered trademark of
Doctor's Associates Inc.
VERIZON
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in
New York, is one of the largest
communication technology companies in the world. Verizon operates
America's largest, most reliable 4G LTE wireless network with 109.5
million retail connections nationwide. Verizon also provides
converged communications, information and entertainment services
over America's most advanced fiber-optic network, and delivers
integrated business solutions to customers worldwide. A Fortune 15
company with more than $127 billion
in 2014 revenues, Verizon employs a diverse workforce of 178,500.
For more information, visit www.verizon.com/news/.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney
Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture
and television production, the company's activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related
properties are trademarks and/or copyrights, in the United States
and other countries, of Lucasfilm Ltd. and/or its
affiliates. ©2015 & TM Lucasfilm Ltd. All Rights
Reserved.
About "Star Wars: The Force Awakens"
Lucasfilm and visionary director J.J.
Abrams join forces to take you back again to a galaxy far,
far away as "Star Wars" returns to the big screen with "Star Wars:
The Force Awakens."
The film stars Harrison Ford,
Mark Hamill, Carrie Fisher, Adam
Driver, Daisy Ridley, John
Boyega, Oscar Isaac, Lupita Nyong'o, Andy
Serkis, Domhnall Gleeson,
Anthony Daniels, Peter Mayhew and Max Von
Sydow. Kathleen Kennedy, J.J.
Abrams and Bryan Burk are
producing with Tommy Harper and
Jason McGatlin serving as executive
producers. The screenplay is by J.J.
Abrams & Lawrence Kasdan.
"Star Wars: The Force Awakens" releases in U.S. theaters on
December 18, 2015.
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SOURCE Lucasfilm Ltd.