By Yoree Koh
Twitter Inc.'s financial chief Anthony Noto is bringing in help
on the finance side as he takes on the added role of heading the
social media service's marketing department.
Twitter has hired five new senior-level finance
managers--including Todd Morgenfeld from Hewlett-Packard Co. and
former Goldman Sachs Group Inc. executive Steve McGuinness--to
streamline the teams reporting to Mr. Noto, according to people
familiar with the matter. Mr. Noto announced the new hires to his
team on Tuesday afternoon.
The announcement comes on the same day news leaked that Mr. Noto
has brought the marketing team under his jurisdiction from the
product department. The unusual move highlights the former Goldman
Sachs banker's growing influence within the company less than a
year after he joined.
The changes also come as Twitter's management, led by Chief
Executive Dick Costolo, has come under fire from investors after
missing revenue estimates last month. Mr. Noto ascribed the
first-quarter shortfall to a "demand issue" with its advertising
products that resemble tweets and allow users click on them and
take an action, such as downloading an app or watching a video.
Dana Mattioli and Dana Cimilluca contributed to this
article.
Write to Yoree Koh at yoree.koh@wsj.com
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