hhgregg Announces Multi-Year Extension with Andretti Autosport
August 23 2016 - 12:10PM
Business Wire
Retailer to Serve As Co-Primary Sponsor of the
No. 27 Car Piloted by Marco Andretti
Reigning Indianapolis 500 champions Andretti Autosport and
hhgregg (NYSE:HGG) announced a multi-year partnership today for the
Indianapolis-based company to serve as the lead, co-primary sponsor
for Marco Andretti and the No. 27 Honda-powered entry in the
Verizon IndyCar Series, and as a team-wide sponsor across all
Andretti Autosport IndyCar entries beginning in 2017.
“Our relationship with Andretti Autosport and Marco has been
incredibly successful for both sides,” said hhgregg CEO, Bob
Riesbeck. “As hhgregg continues to strive to deliver best-in-class
product offerings, prices and customer service, we’re thrilled to
be so closely connected with a brand that stands for excellence in
its field as well. We’ve had a great experience with Marco and the
team and are excited to be building a future together.”
“We’re proud to expand our relationship with hhgregg and to
represent their stores and partners,” said Andretti Autosport CEO,
Michael Andretti. “They will be the primary sponsor on Marco’s car
for half of the races and also integrate across all of our entries
as a team sponsor.”
Andretti and leading appliances, electronics and furniture
retailer hhgregg began their relationship in 2016, which included a
successful activation month for the brand around the iconic Indy
car races in May. The month of May will remain a pillar of consumer
activation for hhgregg as it will serve as the primary sponsor of
Marco Andretti for both the Grand Prix of Indianapolis and the
101st Running of the Indianapolis 500.
The extended partnership with hhgregg also brings Marco
Andretti’s return to Andretti Autosport for what will be his 11th
year of competition at America’s top-level of open-wheel
racing.
"I am especially proud of this partnership,” said veteran Indy
car driver Marco Andretti. "I can't wait to kick off the 2017
season with hhgregg and continue to build on the relationship that
we worked together to start earlier this year."
For hhgregg, this comes on the heels of their recent
announcement to open 25-30 Fine Lines specialty stores over the
next 24 months. The Andretti brand, and IndyCar race demographics,
align nicely with hhgregg and its Fine Lines target customers.
Additionally, hhgregg will serve as the primary sponsor of Marco’s
entry at several IndyCar races that align with Fine Lines markets,
which provides the opportunity to execute hhgregg and Fine Lines
brand activations and to entertain its most loyal partners and
clientele.
hhgregg Senior Vice President of Marketing, Chris Sutton, added,
“From driving excitement for our customers and associates, to
opening up new business opportunities through our Fine Lines
stores, leveraging this powerful racing platform will be
instrumental in hhgregg delivering on our goals and benefiting our
most influential partners and vendors. We look forward to Marco and
Andretti Autosport being great ambassadors for the hhgregg and Fine
Lines brands.”
For more information, please visit AndrettiAutosport.com.
About Andretti Autosport
Based in Indianapolis and led by racing legend Michael Andretti,
Andretti Autosport boasts a wide racing portfolio rooted in
tradition and designed for success. Together with Andretti Formula
E and Volkswagen Andretti Rallycross, Andretti Autosport fields
multiple entries in the IndyCar Series, Indy Lights and the Pro
Mazda Championship, along with entries in the FIA Formula E
Championship and Global Rallycross. The company boasts four IndyCar
Series championships (2004, 2005, 2007, 2012), two Indy Lights
titles (2008, 2009), one Pro Mazda championship (2013) and one
USF2000 championship (2010) and has captured victory at the famed
Indianapolis 500 three times (2005, 2007, 2014). Additionally the
team holds two X Games Gold Medals (2014, 2015) and one Global
Rallycross championship (2015). To share in the Andretti story,
please visit online at AndrettiAutosport.com and follow along on
Twitter via @FollowAndretti.
About hhgregg
hhgregg is an appliance, electronics and furniture retailer that
is committed to providing customers with a truly differentiated
purchase experience through superior customer service,
knowledgeable sales associates and the highest quality product
selections. Founded in 1955, hhgregg is a multi-regional retailer
currently with 220 stores in 19 states that also offers
market-leading global and local brands at value prices nationwide
via hhgregg.com.
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hhgreggSarah DavisEdelman312-240-3176Sarah.Davis@edelman.com
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