INDIANAPOLIS, Sept. 9, 2015 /PRNewswire/ -- With teams about to
lace up their cleats and kick off another season of football, there
is an increasing number of fans preferring to skip the tailgate and
huddle up for a homegate instead.
According to a recent survey commissioned by leading appliance
and electronics retailer hhgregg (NYSE: HGG), 70% of football fans
would rather get together with friends at home to enjoy the game
than actually go to the game. The homegate is not just reserved for
the biggest game of the year, either, as 25% said they homegate at
least four times per season.
"The emergence of new TV technology is one of the drivers of the
rise in homegating in recent years," said Chris Sutton, Vice President of Marketing at
hhgregg. "With new 4k-UHD curved televisions, you and your guests
have a better view from the couch than the 50-yard line."
And speaking of your guests, as is usually the case: it's not
where you are, it's who you're with. Some of the more intriguing
hhgregg survey findings when it comes to the homegating guest list
and halftime activity include:
- Will Ferrell was at the top
of the party invite wish list, taking home 57% of the vote
- 34% said they prefer their dad at their homegate issuing
those all-important in-game insights. Pops came in well ahead of
Mike Ditka (24%), Jon Gruden and Troy
Aikman.
- When Americans were asked which pro football legend most
resembles their homegate, the number one answer was William "The
Refrigerator" Perry, because with "The Fridge" it's all about
the food.
- Halftime brings with it a less social – but more social –
activity to the homegate as 1/3 of Americans said they focus on
their social media at halftime, while only 23% go toss the
pigskin around the backyard.
Though the TV is the quarterback of the homegate, the food is
the star running back. Gone are the days of the charcoal pyramid
and a match as 30% of Americans said the one item they'd want in
order to upgrade their homegate was a new grill.
Grilled specialties might be the main dish, but for foods you've
prepared leading up to the homegate, you'll need a refrigerator
that can handle the load. With new features like organizing systems
and special climate control variables, all downfield blocking will
be handled so you can make the most of your homegate.
So as you sit next to your dad and tweet an invite to your next
homegate to Will Ferrell at
halftime, make sure you enter hhgregg's "Ultimate Fancave" contest
at http://www.hhgregg.com/fan-cave so your homegate will go down as
the homegate of the year.
ABOUT hhgregg
Founded in 1955, Indianapolis-based hhgregg is a multi-regional
retailer with 227 brick-and-mortar stores in 20 states. hhgregg's
product assortment includes market-leading brands in consumer
electronics, home appliances and technology, along with
high-quality products for the home. The retailer's online presence
(hhgregg.com) and mobile apps (iOS and Android) give consumers
nationwide access to global and local lifestyle and home products.
Find hhgregg on Facebook at facebook.com/hhgregg and on
Twitter at @hhgregg.
Media Contacts:
Patrick Skertich
Edelman
312-233-1353
Patrick.skertich@edelman.com
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SOURCE hhgregg