LEGO To Launch Pirates Of The Caribbean Toys
November 18 2010 - 06:35AM
Dow Jones News
Danish toy maker the Lego Group said Thursday it will launch a
collection of toys based on Disney's (DIS) multibillion-dollar
"Pirates of the Caribbean" franchise.
Lego will launch nine new building sets based on the "Pirates of
the Caribbean" films in the spring of 2011, which will also see the
premiere of the fourth installment of the film series: "Pirates of
the Caribbean: On Stranger Tides."
Disney Interactive Studios, Time Warner-owned TT Games and the
LEGO Group also announced that LEGO Pirates of Caribbean: The Video
Game is scheduled for release on multiple video game platforms in
May 2011.
Previously, the Pirates of the Caribbean franchise has been held
by Montreal-based Mega Brands (MB.T). Lego is a privately-held
company that is currently ranked as the third-largest toymaker in
North America after Mattel (MAT) and Hasbro (HAS), with total sales
of 11.66 billion Danish kroner ($2.15 billion) in 2009.
-By Jens Hansegard, Dow Jones Newswires; +46-8-5451-3095;
jens.hansegard@dowjones.com