NEW YORK, Nov. 16, 2015 /PRNewswire/ -- This holiday
season, Gap is joining forces with Bombas, the
athletic-leisure sock company with a philanthropic mission, to
bring awareness to the most requested clothing item in homeless
shelters: socks. The exclusive Gap x Bombas collection will be
available in select Gap stores around the world and on Gap.com. For
every pair sold in participating countries, Gap will give a pair of
specially-designed Bombas donation socks to someone in need.
The partnership is part of Gap's ongoing commitment to support
local communities and to give back this holiday season. Since its
founding in 2013, Bombas has been committed to donating a pair of
socks for every pair sold and, to date, has donated more than
500,000 pairs of socks in the United
States. Inspired by that accomplishment, Gap has committed
to bringing awareness of the Bombas mission to a global audience,
and together the two brands share a goal to donate one million
pairs of socks to homeless shelters in participating Gap
markets.
"Gap has always been committed to incorporating a positive
social impact into our everyday business," said Steven Sare, senior vice president of
Merchandising for Gap. "We saw a natural partner in Bombas because
their giveback component resonates so strongly with our values and
those of our customers who are excited about giving back. We were
also impressed by the innovative design of the socks that Bombas
donates, as they're specifically crafted to meet the particular
needs of the people receiving them."
"Bombas was founded because we wanted to help solve a problem
that many people didn't know existed," said Randy Goldberg, co-founder and chief brand
officer of Bombas. "With the support of Gap, we are able to
bring an international spotlight to the issue that drives us
year-round," added David Heath,
co-founder and chief executive officer of Bombas.
The Bombas donation socks are purpose-built to help meet the
needs of those who have inspired the Bombas mission. Each pair has
reinforced seams for greater durability, an anti-microbial
treatment to deter the growth of odor and fungus and darker colors
to minimize visible wear. These attributes make a big
difference in the lives of those who don't have the luxury of
having a clean pair of socks every day.
In store and online (in the U.S. and Canada), Gap will carry the exclusive line of
Gap x Bombas calf socks for adults and children. Within each
category, there are four different color combinations exclusive to
the partnership. The Gap x Bombas socks will be available at select
Gap stores in the U.S., Canada and
Japan. Working with charitable
partners, Good360 and the National Coalition for the Homeless, all
Gap x Bombas and Gap brand socks purchased in these countries as
well as Gap brand socks purchased in the EU will contribute to the
goal of one million donated.
To extend that campaign further, Gap is raising awareness for
the issue through social media with the use of the hashtag
#socksforall.
Further details on the campaign can be found at Gap.com.
About Gap
Gap is one of the world's most iconic
apparel and accessories brands and the authority on American casual
style. Founded in San
Francisco in 1969, Gap's collections are designed to build
the foundation of modern wardrobes – all things denim, classic
white shirts, khakis and must-have trends. Beginning with the
first international store in London in 1987, Gap continues to connect with
customers online and across the brand's about 1,700
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The
brand also serves value-conscious customers with
exclusively-designed collections for Gap Outlet and Gap Factory
Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana
Republic, Old Navy, Athleta and Intermix. For more information,
please visit www.gapinc.com.
About Bombas
Founded in 2013, Bombas is a collection
of highly functional and fashionable athletic-leisure socks with a
philanthropic mission. After discovering socks are the #1
most requested clothing item in homeless shelters, founders
Randy Goldberg and David Heath established the brand's mission to
donate a pair of socks for every pair sold. Each sock is
constructed using Bombas Sock Tech, comprised of seven substantial
ways to improve the comfort, performance and design of the athletic
sock. The collection is currently available on www.Bombas.com
in a variety of bold colors and neutral solid for men, women and
kids.
Media Contacts:
Chalin Tulyathan
Gap
212 886 7445
chalin_tulyathan@gap.com
Emily Hofstetter
Bombas
845 641 5099
emily@bombas.com
Alicia Storey
Edelman
+44 (0)20 3047 2640
alicia.storey@edelman.com
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SOURCE Gap Inc.