SAN FRANCISCO, July 28, 2015 /PRNewswire/ -- This back-to-school
season Old Navy asked kids at Boys & Girls Clubs around the
country what it means to be #Unlimited. The result? An
inspirational song and music video featuring some of
AwesomenessTV's biggest stars that launches today on
youtube.com/oldnavy. Building on its mission to give every child
the resources they need to be #Unlimited, Old Navy is holding a
fundraising campaign to donate up to $US500,000 to benefit Boys & Girls Clubs of
America (BGCA) and Boys and Girls Clubs of Canada (BGCC). An in-store donation
drive will run from July 24 to August 19,
2015 in Old Navy stores in the U.S. (excluding Puerto Rico) and Canada.
In partnership with AwesomenessTV, Old Navy interviewed kids at
Boys & Girls Clubs from San
Francisco to New York City
about what makes them feel #Unlimited. Their words inspired a
powerful new song that Old Navy hopes will empower kids of all ages
this back-to-school season. Written by acclaimed music producer
Cisco Adler and Alex Aiono, the song
is performed by AwesomenessTV talents Alex
Aiono, Cimorelli, Jordyn
Jones, Josh Levi, Mahogany
Lox and YouTuber Megan Nicole. YouTube music video director and
musician Kurt Hugo Schneider
directed the video and captured it in one continuous take.
The song reminds kids that they are #Unlimited no matter what
obstacles and fears they face and to "be strong, be bold, and be
brave" when challenges arise. This encouraging message builds on
Old Navy's successful back-to-school musical anthem from last year.
The 2014 #Unlimited video, which secured an Emmy nomination and
over five million views, featured a young girl facing her personal
anxiety and doubt on her first day of school.
This year's music video features talent dressed in special
edition Old Navy #Unlimited t-shirts. The shirts are available for
girls and boys in Old Navy stores and online. Designed to give
back, 20 percent of the proceeds, up to US$75,000, from sales of the shirts in the U.S.
and Canada will help support BGCA
and BGCC. Visit www.oldnavy.com/unlimited to learn more.
The tees are the centerpiece of a larger Camp Old Navy
fundraising effort to benefit BGCA and BGCC. From July 24 to August 19, 2015, Old Navy will match
in-store customer donations to BGCA and BGCC up to US$415,000. Customers can participate in the
fundraiser by donating at the register at all stores, buying an
#Unlimited tee or downloading the #Unlimited song at
oldnavy.bandcamp.com. Donations from song downloads, which Old Navy
will match up to US$10,000, will be
donated directly to Boys & Girls Club of Malibu where songwriter Cisco Adler is an
active supporter.
The fundraiser will benefit Camp Old Navy's work with BGCA and
BGCC to give underserved youth access to after school
opportunities. Kids with access to organized learning and play are
30 percent less likely to get involved in crime and 50 percent less
likely to get involved with drugs. Since 1999, Camp Old Navy has
served over 90,000 kids. Learn more about Camp Old Navy at
www.oldnavy.com/campoldnavy.
About Old Navy
Old Navy is a global apparel and
accessories brand that makes current American essentials accessible
to every family. Originated in 1994, the brand has now grown to be
the #1 apparel brand in the U.S.* A division of San Francisco-based Gap Inc. (NYSE: GPS), Old
Navy brings a fun, energizing shopping environment to its customers
in more than 1,000 stores around the world. For more information,
please visit www.oldnavy.com.
*Source: 2013 NPD Group research
About Boys & Girls Clubs of America
For more than
100 years, Boys & Girls Clubs of America (GreatFutures.org) has
enabled young people most in need to achieve great futures as
productive, caring, responsible citizens. Today, more than 4,100
Clubs serve nearly 4 million young people through Club membership
and community outreach. Clubs are located in cities, towns, public
housing and on Native lands throughout the country, and serve
military families in BGCA-affiliated Youth Centers on U.S. military
installations worldwide. They provide a safe place, caring adult
mentors, fun and friendship, and high-impact youth development
programs on a daily basis during critical non-school hours. Club
programs promote academic success, good character and citizenship,
and healthy lifestyles. In a Harris Survey of alumni, 57 percent
said the Club saved their lives. National headquarters are located
in Atlanta. Learn more at
BGCA's Facebook and Twitter.
About Boys and Girls Clubs of Canada
Boys and Girls Clubs of
Canada is dedicated to supporting
and encouraging children and youth as they grow and develop. We are
a national charity serving 95 member Clubs that provide services to
210,000 young people in 650 locations across Canada. Our trained staff and volunteers
listen to the opinions and ideas of children and youth, applaud
their accomplishments, lend support during their struggles and
provide ways for them to explore their interests and talents.
With this encouragement, young people develop the confidence and
sense of belonging that helps them succeed in school, form positive
relationships and mature into responsible, caring adults. For 115
years, we have welcomed children, youth and their families into
Clubs that reflect the diversity of Canada in small and large cities, and rural
and Aboriginal communities. Visit www.bgccan.com and follow us at
www.facebook.com/bgccan and www.twitter.com/bgccan.
About AwesomenessTV
AwesomenessTV is a
multi-platform media company owned by DreamWorks Animation (Nasdaq:
DWA) and Hearst Corporation, which has a 25 percent
interest. Included under the AwesomenessTV banner are
AwesomenessTV, the leading YouTube channel serving the global Gen Z
audience; the ATV Network, a community based MCN with over 90,000
channels; DreamWorksTV; Awestruck; Big Frame; as well as consumer
products, music, publishing, and branded entertainment divisions.
AwesomenessTV also produces television series and theatrical films,
such as the No.1 social movie of 2014, Expelled;
the AwesomenessTV series and Terry The
Tomboy movie on Nickelodeon; and Richie Rich on
Netflix. AwesomenessTV was founded by Brian
Robbins (Smallville, Varsity Blues, All That) and
Joe Davola (In Living Color,
Smallville, MTV Networks). Check
out www.awesomenesstv.com.
Contact
Alison Brod Public Relations | Nicole Lando
Nicole@alisonbrodpr.com | 310.270.3722
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Logo -
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SOURCE Old Navy