NEW YORK, May 12, 2015 /PRNewswire/ -- Is your child
amazingly awesome, brave, curious, confident, carefree, eager,
fearless, funny, loving, loud, proud, blunt, thoughtful, honest,
modest, kind, quirky, clever and cool? Are they
wonderfully-naive-yet-independent, unstoppable and perfectly
imperfect kids?
Today Gap is launching Casting Call 2015, the widely popular
contest that celebrates kids being kids, by inviting parents to
submit photos of their children for the chance to be featured in a
GapKids or babyGap marketing campaign.
This year, as part of the submission process, parents can create
a playful, animated video that captures their child's unique
personality and can be shared with friends and family to spread the
word about the contest. Back by popular demand, parents can also
encourage others to vote for their child in the finalist phase of
the program, allowing the GapKids community to once again help
determine the next face of the brand.
"Casting Call is one of our favorite programs at Gap and we
think that it's a favorite for parents around the world as well,"
said Olivia Doyne, Senior Director
of Global Marketing at Gap. "By celebrating kids and their
individual personalities and interests, we hope to encourage them
to always believe in their unique selves."
Casting Call 2015 Submission Process
As part of the
submission process, Gap is asking parents to submit one photo of
their child between now and June 7,
2015. After a submission is processed, parents can make a
personalized animated video with their child's photo that is
socially sharable. Details on where and how to enter can be found
on www.gapcastingcall.com.
Entry Phase: From May 12 –
June 7, 2015 parents can upload one
photo of their baby (ages four and under) or child (ages five to
12) along with contact information. Submissions are accepted on
www.gapcastingcall.com. Once processed, parents can make a
personalized animated video with their child's photo that is
socially sharable. They can come back to see their child in the
on-site gallery once their entry is approved.
Finalist & Voting Phase: From June 22 – June 29,
2015 a panel of Gap judges in each global region
(North America [United States and Canada], United
Kingdom [including Ireland], France, and Japan) will narrow down the field of
submissions to 40 finalists per region; 10 per category (Kid Boy,
Kid Girl, Baby Boy, Baby Girl). All finalists will receive a
$100 Gap gift card and will be posted
to the Community Voting website where consumers can vote for their
favorites for each category. There will be one vote per day, per
category allowed. Four finalists in each region with the highest
number of votes and scores will be declared Grand Prize
winners.
Winner Phase: In October
2015, the four winners of each region will be announced on
the Gap digital channels. The winners will participate in a
photoshoot taking place in their region and they will be featured
in a Gap marketing campaign in Fall 2015, which could include
channels like store windows and social media.
About Gap
Gap is one of the world's most iconic
apparel and accessories brands and the authority on American casual
style. Founded in San
Francisco in 1969, Gap's collections are designed to build
the foundation of modern wardrobes – all things denim, classic
white shirts, khakis and must-have trends. Beginning with the
first international store in London in 1987, Gap continues to connect with
customers online and across the brand's more than 1,700
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The
brand also serves value-conscious customers with
exclusively-designed collections for Gap Outlet and Gap Factory
Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana
Republic, Old Navy, Athleta and Intermix. For more information,
please visit www.gapinc.com.
Media Contacts:
Mackenzie Dougherty
Gap PR Manager
212.886.7445
Mackenzie_dougherty@gap.com
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SOURCE Gap