RICHMOND, Va., June 30, 2015 /PRNewswire/ -- Genworth Financial,
Inc. (NYSE: GNW) is a leading Fortune 500 insurance holding company
committed to helping families become more financially secure.
Beginning today, Genworth will once again take its #LetsTalk Tour
on the road. The tour's first stop is at Aspen Ideas Festival,
where the company will unveil the next generation of its Genworth
R70i Aging Experience, alongside caregiver and actress Angela
Bassett.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7206255-genworth-ideas-festival-letstalk-tour
The Genworth #LetsTalk Tour will educate families and help them
to prepare for and manage issues related to aging. Technology plays
a dominant role in connecting and educating multiple generations.
With that in mind, Genworth partnered with Applied Minds, LLC, a
company that provides advanced technology and creative design
services, to develop the state-of-the-art next generation Genworth
R70i Aging Experience. The R70i Aging Experience is designed for
all Americans in order to help enhance empathy, spark a national
conversation about aging issues, and dispel the myths around long
term care. For example, it is often incorrectly assumed that
Medicare and other supplemental insurance policies will take care
of an aging person's needs as well as protect their hard-earned
assets.
Experience the Physical Effects of Aging
The Genworth R70i Aging Experience functions as an enhanced and
more sophisticated version of Genworth's original Age Simulation
Suit. It allows wearers to experience a variety of the physical
changes associated with aging, which are simultaneously measured
and graphically illustrated on nearby monitors for onlookers to
witness and discuss.
"We know that people are living longer, healthier lives but we
also know that the majority of those people will also need some
form of long term care," says Tom
McInerney, President and CEO of Genworth. "We have always
believed that the first step in planning for the future is having a
conversation. The problem is that people don't talk about it – and
most wait too long to have this conversation. For that reason,
Genworth has taken an innovative approach to shining a spotlight on
the importance of this conversation by creating the Genworth R70i
Aging Experience."
The Aging Population
Aging in America is an important issue that affects nearly
everyone, young and old.
- More than 70% of the population will require some form of long
term care after they reach the age of 65.[1]
- The population older than 85 is expected to more than double by
2050, meaning today's millennials will soon be in need of long term
care in record numbers.[2]
Even more concerning are the multitude of myths and
misconceptions regarding long term care compounded with the fact
that families are not having conversations about their futures. On
the Aspen stage, Angela Bassett will share her first-hand
experiences as a caregiver to both her mother and mother-in-law to
reiterate the importance of having "the talk."
"The time to discuss, prepare and plan with your family is now,"
says Angela Bassett. "We never could
have predicted when my mother-in-law would be taken ill, or how
immediately she would need our help. That's the thing about aging:
we know it's going to happen, but we don't know when or how it'll
affect us and this is why we need to have these important
conversations now."
Following the Aspen Ideas Festival, Genworth will continue to
use the R70i Aging Experience as the centerpiece of its national
#LetsTalk Tour.
To learn more, please visit www.Genworth.com/LetsTalk.
About Genworth Financial
Genworth Financial, Inc. (NYSE: GNW) is a leading Fortune 500
insurance holding company committed to helping families become more
financially secure, self-reliant and prepared for the future. To
help families start "the talk" about their futures and long term
care planning, Genworth recently completed the first stage of its
national #LetsTalk Tour to encourage conversations and information
sharing. Genworth has leadership positions in mortgage insurance
and long term care insurance and product offerings in life
insurance and fixed annuities that assist consumers in solving
their home ownership, insurance and retirement needs. Headquartered
in Richmond, Virginia, Genworth
traces its roots back to 1871 and became a public company in 2004.
For more information, visit genworth.com.
From time to time, Genworth releases important information via
postings on its corporate website. Accordingly, investors and other
interested parties are encouraged to enroll to receive automatic
email alerts and Really Simple Syndication (RSS) feeds regarding
new postings. Enrollment information is found under the "Investors"
section of genworth.com. From time to time, Genworth's publicly
traded subsidiaries, Genworth MI Canada Inc. and Genworth Mortgage
Insurance Australia Limited, separately release financial and other
information about their operations. This information can be found
at http://genworth.ca and http://www.genworth.com.au.
1
http://longtermcare.gov/the-basics/who-needs-care/
2 https://www.census.gov/prod/2010pubs/p25-1138.pdf
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SOURCE Genworth Financial, Inc.