MINNEAPOLIS, March 25, 2016 /PRNewswire/ -- Big Machine Label
Group, General Mills and Feeding America®
today announced the launch of this year's Outnumber Hunger
campaign, a nationwide effort aimed at fighting hunger in America.
GRAMMY® Award-winning Country superstar Jennifer Nettles serves as this year's campaign
spokesperson.
"Being the face of this year's Outnumber Hunger campaign is so
exciting, and not just because I'll be on the front of a
cereal box!" laughs Nettles. "What encourages me about
this partnership with Big Machine, General Mills and
Feeding America® is the opportunity to really affect
hunger within local communities. I'm thrilled to be a part of
this program because my fans can conveniently go to their grocery
store, pick up products already on their shopping list, and
can help their neighbors, just by entering a
code."
As part of the campaign, Nettles, along with other Big Machine
Label Group artists, will be featured on the box of more than 150
participating General Mills products including: Cheerios™, Lucky
Charms™, Nature Valley™ and Old El Paso™. To participate,
individuals can purchase specially marked products, then enter
the code found on the packaging and their zip code at
Outnumberhunger.com to help Feeding America® secure five
meals on behalf of their local food bank.
"When you start programs like Outnumber Hunger, you only hope
that there will be so much support and drive from all partners. The
Big Machine Label Group and our artists are honored to join
General Mills and Feeding America for a fifth year of helping
secure meals nationwide for the 48 million who need it," said BMLG
President & CEO Scott Borchetta. "We are passionate about
fighting hunger and using bigger platforms to make a difference in
lives across the country."
During its five year history, Outnumber Hunger has included
numerous components and support from BMLG artists
including Rascal Flatts, Florida Georgia
Line, Reba McEntire,
Thomas Rhett, Cassadee Pope,
Danielle Bradbery and more, who have
performed during first-rate charity concerts and
made visits to local food banks. Outnumber Hunger has
also included BMLG artist integrated radio and media campaigns.
This first-of-its-kind partnership has helped secure more than 40
million meals for Feeding America, the nation's largest domestic
hunger-relief organization, and has helped to bring national
awareness of the 1 in 7 Americans who struggle with food
insecurity. For more information on how you can help Feeding
America® secure five meals for your local food bank by
purchasing participating General Mills products, visit
Outnumberhunger.com.
"As a leader in food, we have a responsibility to do what we can
to support the one in seven Americans who may not know where their
next meal is going to come from," said Jay
Picconatto, director, General Mills. "We are excited to
partner with Jennifer Nettles, Big
Machine Label Group and Feeding America to bring attention to the
issue of hunger in America and provide meals to those who turn to
their local food bank for help."
"There are families in every community across the country who
are challenged consistently to provide balanced meals for their
household," said Diana Aviv, CEO at
Feeding America. "With millions of families in the U.S.
facing hunger, this is a critical time for our network to
collaborate with other advocates for hunger relief to help provide
support for people in need. Support from programs like
Outnumber Hunger bring much-needed awareness and an opportunity for
anyone to join the fight to end hunger in
America."
One of Country music's most compelling voices, Nettles was first
introduced to audiences as part of the award-winning duo Sugarland
and has since showcased her true triple threat status: actress,
singer, songwriter. Her most recent role as Dolly Parton's
mother on NBC's record-breaking "Dolly Parton's Coat of Many
Colors" bio-pic drew more than 13 million viewers. Nettles current
critically acclaimed single, "Unlove You," is the lead track off of
her highly-anticipated second solo studio album Playing With Fire,
which will be released May 13 on Big Machine Records and is
available for pre-order now http://smarturl.it/JNPreOrder.
Full list of 2016
participating Outnumber Hunger Product Brands:
|
Cheerios™
|
Reese's
Puffs®
|
Cocoa
Puffs™
|
Golden
Grahams™
|
Cookie
Crisp™
|
Trix™
|
Lucky
Charms™
|
Chex Mix™
|
Fruit
Roll-Ups™
|
Fruit
Gushers™
|
Motts Medley Fruit
Snacks
|
Nature
Valley™
|
Fiber One™
bars
|
Hamburger
Helper™
|
Totino's™
|
Suddenly
Salad™
|
Pillsbury™
|
Old El
Paso™
|
Betty
Crocker™
|
|
|
2016 Features Big
Machine Label Group artists:
|
Jennifer
Nettles
|
Reba
McEntire
|
Florida Georgia
Line
|
Justin
Moore
|
Ronnie
Dunn
|
Thomas
Rhett
|
Maddie &
Tae
|
Cassadee
Pope
|
Nick
Fradiani
|
ABOUT GENERAL MILLS:
General Mills is a leading global food company that serves the
world by making food people love. Its brands include Cheerios,
Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs,
Betty Crocker, Pillsbury, Old El
Paso, Wanchai Ferry, Yoki and more. Headquartered
in Minneapolis, Minnesota,
USA, General Mills had fiscal 2015 worldwide sales of
US $18.7 billion, including the company's US $1.1
billion proportionate share of joint-venture net sales.
ABOUT BIG MACHINE LABEL GROUP: Led by Founder,
President and CEO Scott Borchetta,
the Big Machine Label Group encompasses Big Machine Records,
The Valory Music Co., Dot
Records, Nash Icon Records and publishing company Big
Machine Music. BMLG artists include superstars Taylor Swift, Tim
McGraw, Rascal Flatts, Reba, Florida Georgia Line, Martina McBride, Hank
Williams Jr., Ronnie Dunn,
Steven Tyler, Cheap Trick, Jennifer
Nettles and Brantley Gilbert;
chart-topping acts Thomas Rhett, Justin Moore,
Eli Young Band, Maddie & Tae, A
Thousand Horses, The Mavericks, Aaron Lewis, The
Voice winners Cassadee Pope and
Danielle Bradbery; up-and-comers The Cadillac Three,
RaeLynn, Drake White, Ashley Campbell, Tucker
Beathard, Brett Young,
Tara Thompson, as well as
soundtracks for ABC's hit drama "NASHVILLE." Borchetta currently serves as
the mentor on American Idol and proudly added Season
14 winner Nick Fradiani to Big Machine Records'
roster. BMLG artists have received multiple GRAMMY, CMA, ACM,
AMA, CMT, Teen Choice, MTV, Billboard, People's
Choice and Brit Awards. Big Machine is the
first-ever American label to align with terrestrial radio
for performance royalty rights for its artists and is an
industry leader in fighting for artist, songwriter, publisher and
record company
rights. Visit BigMachineLabelGroup.com for more
information.
ABOUT FEEDING AMERICA:
Feeding America® is the nationwide network of 200 food
banks that leads the fight against hunger in the United States. Together, we provide food
to more than 46 million people through 60,000 food pantries and
meal programs in communities across America. Feeding America also
supports programs that improve food security among the people we
serve; educates the public about the problem of hunger; and
advocates for legislation that protects people from going hungry.
Individuals, charities, businesses and government all have a role
in ending hunger. Donate. Volunteer. Advocate. Educate.
Together we can solve hunger. Visit www.feedingamerica.org, find us
on Facebook or follow us on Twitter.
ABOUT JENNIFER NETTLES: Grammy® Award-winning Country
superstar Jennifer Nettles released her debut single on Big
Machine Records "Unlove You," the lead track from her sophomore
solo album PLAYING WITH FIRE due out May 13. She won five ASCAP awards for her
songwriting abilities and received a Grammy® Award, ACM
Award and CMA Award for penning the emotionally charged, #1
PLATINUM hit, "Stay." At the 2009 ACM Awards, Jennifer Nettles was honored with the "Crystal
Milestone Award" for being the first woman to be the solo
songwriter on an ACM "Song of the Year" winner since
1972. Leading with her powerhouse vocals and vivacious energy,
Jennifer Nettles has performed with
some of the industry's most iconic figures including Beyonce, Bon
Jovi, Idina Menzel, John Legend,
Katy Perry, Lady Gaga, Rihanna, and
more. Adding to her many accolades, in February 2015 Jennifer Nettles made her Broadway
debut as Roxy Hart in the Tony Award
Winning, record-breaking musical Chicago and joined the cast of the Dolly
Parton television biopic, 'Coat of Many Colors,' on NBC in
December. The lead vocalist for international duo Sugarland,
Jennifer Nettles has become one of
the most admired singer-songwriters in music today. Since exploding
onto the music scene in 2004, the decorated duo earned eight #1
singles, over 22 million in worldwide record sales and racked up
numerous awards from the Grammys, American Music Awards, The
Academy of Country Music, The Country Music Association and CMT
Music Awards. Jennifer Nettles
kicked off 2016 headlining CMT's Next Women of Country
Tour having wrapped her headlining Playing With Fire
Tour at the end of 2015. She will also be performing with
labelmates Cheap Trick on the March
24 episode of CMT 'Crossroads.' For tour dates and updates
on Jennifer Nettles,
visit JenniferNettles.com.
Photo - http://photos.prnewswire.com/prnh/20160324/347915
Photo - http://photos.prnewswire.com/prnh/20160324/347914
Logo - http://photos.prnewswire.com/prnh/20160324/347916LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/grammy-award-winning-country-superstar-jennifer-nettles-leads-2016-outnumber-hunger-campaign-300241471.html
SOURCE Outnumber Hunger