MINNEAPOLIS, Jan. 28, 2016 /PRNewswire/ -- Snack bar
maker Larabar is launching a movement inspired by the brand's
foundational belief to make simple and wholesome food accessible
for all and joining Feeding America® in the fight to end
hunger along the way. The partnership is part of a larger
integrated marketing campaign titled "Food Made From Food" that
challenges consumer misperceptions of packaged
food.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
According to a recent survey commissioned by Larabar, 72 percent
of participants responded that there is a difference between
packaged food and real food. However, the majority also believe
that primary Larabar ingredients fruits and nuts are real food at
90 and 78 percent, respectively. By highlighting the whole, simple
ingredients within each bar, Larabar aims to show consumers just
how easy it can be to choose real food.
"We believe that the foundation of a sound mind, body and spirit
is derived from what you eat, and what you eat is most delicious
and satisfying when it's in a whole, natural state," says
Lara Merriken, Larabar founder. "The
success of Larabar is a testament to others sharing that same
belief and I'm excited to expand the accessibility of real food to
more Americans in need through our partnership with Feeding
America."
With the help of "The Real Girl's Kitchen" star Haylie Duff, Larabar kicks off the initiative
through a $150,000 donation to
Feeding America. Consumers are invited to help extend the mission
by sharing a photo, video or a tweet with #ShareRealFood or by
participating in one of the following ways.
- Donating to a food bank in their community
- Volunteering at a local food bank
- Asking a local food bank how to help fight hunger in their
community
- Sharing a hunger fact on social media
- Learning more about hunger in their community
As part of the campaign, Larabar's first-ever television
commercial began airing Jan. 25 to
educate that even though Larabar is packaged, it is "food made from
food." The commercial features a remake of "Little Boxes," sung by
indie pop band, Lucius.
"As we take the national stage with our first TV ad, we are
spreading our mission at a critical time. The holiday giving season
has come to a close, which can leave food banks in
need of more support for the millions of Americans who struggle
with hunger," says Rosanne
Ranta, Larabar's associate marketing manager. "This
partnership with Feeding America will help address the issue by
empowering the community to join in helping to #ShareRealFood
across America."
To learn more about Larabar, visit
www.Larabar.com/our-purpose/feeding-america or the Larabar Facebook
page.
About LARABAR®
Founded in 2003 by
Lara Merriken, LARABAR now offers
more than 20 flavors of the Original Fruit & Nut Food Bar, each
made from just fruits, nuts, and spices. Dedicated to simplicity
and minimal processing, the brand has expanded to include 6 flavors
of LARABAR uber®, 4 flavors of LARABAR ALT®,
and a new grain free granola called LARABAR RENOLA™. Everything
LARABAR offers is Gluten Free, Non-GMO, and Kosher, with the
majority of the products being Soy Free, Dairy Free, and Vegan.
LARABAR can be found at a variety of natural, specialty, and
traditional grocers, as well as online. For more information, visit
www.LARABAR.com or call 800-543-2147.
About Feeding America®
Feeding America is the nationwide network of 200 food banks that
leads the fight against hunger in the
United States. Together, we provide food to more than 46
million people through 60,000 food pantries and meal programs in
communities across America. Feeding America also supports programs
that improve food security among the people we serve; educates the
public about the problem of hunger; and advocates for legislation
that protects people from going hungry. Individuals, charities,
businesses and government all have a role in ending hunger. Donate.
Volunteer. Advocate. Educate. Together we can solve hunger. Visit
www.feedingamerica.org, find us on Facebook or follow us on
Twitter.
About the Survey
The survey was conducted online
within the United States by
Opinion Research Corporation on behalf of Larabar. The general
population survey was a self-administered survey among 1,000 adults
(ages 18+).
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/larabar-asks-americans-to-sharerealfood-300211566.html
SOURCE General Mills