MINNEAPOLIS, Jan. 26, 2016 /PRNewswire/ -- Totino's Pizza
Rolls™ and Twitch, the world's leading social video platform and
community for gamers, are teaming up to create the ultimate gaming
showdown using a one-of-a-kind "Totino's Bucking Couch." On
Sunday, Feb. 7, Twitch users will
have the opportunity to spin, roll and buck some of the top names
in gaming right off the couch they're sitting on in the first ever
"Totino's Bucking Couch Bowl."
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7735051-totinos-bucking-couch/
Created by Totino's, the first ever Bucking Couch is set up like
a mechanical bull with a full range of motion and controlled
through chatroom commands by Twitch commentators, highlighting the
Totino's "Live Free. Couch Hard." lifestyle. Designed to disrupt
anyone who takes a seat, the couch offers a challenge to skilled
gamers and a thrilling live event for Twitch users to enjoy.
"On the day of the Big Game, the couch is truly the center of
entertainment. For Totino's, the couch is where a lot of snacking
takes place, so we are always looking for ways to make that
experience more fun," said Brad
Hiranaga, Business Unit Director at Totino's. "February 7 is an exciting day for Totino's: it's
the biggest football game of the year, an extremely popular day for
fans to eat Pizza Rolls™, and the ultimate day for having fun with
friends. We want to amp up the game day fun and entertainment even
more, so we are launching the first ever Totino's Bucking
Couch Bowl on Twitch. And of course Pizza Rolls™ are the perfect
snack to sit down and enjoy it with."
Broadcasting live at 12 p.m. PST
on the Totino's Twitch Channel, "Totino's Bucking Couch Bowl"
competition will place two top gamers against each other in two
distinct scenarios: one gamer on the Bucking Couch, one gamer on a
"normal" couch. Boosted by distractions controlled by Twitch
commenters, the Bucking Couch will put these expert gamers at the
mercy of the viewers watching and engaging at home, while they do
their best to avoid being bucked off. Not without distractions of
its own, opponents on the "normal" couch will be subject to various
in-studio disruptors geared to distract all of their senses,
creating a rare live-gaming spectacle.
"The Twitch community has organically evolved the 'Twitch Plays'
game style into a compelling new interactive genre," said
Jonathan Simpson-Bint, Chief Revenue
Officer, Twitch. "With 'Totino's Bucking Couch' campaign, it
illustrates a fun and innovative new approach to this crowd sourced
gaming movement."
The elite list of top Twitch broadcasters that will participate
has been narrowed down to four. Equipped with their own unique
personalities and playing styles, these players will have to
compete in popular video games like Rocket League and Super Smash
Bros. and Madden 16 to prove how elite they are.
For the big day, these seasoned gamers were hand-selected for
Totino's ultimate gaming showdown:
- The Professional Gamer – iijeriichoii: A very skilled
player and experienced streamer, this well-known professional gamer
will see if he has what it takes to avoid cracking under pressure
of distracting online fans.
- The Competitive One – summit1g: Known for being a highly
competitive gamer, he'll be sure to up the ante and try his hardest
to prove he's the best Bucking Couch rider out there.
- The Funny Man – TimTheTatman: Famous for overblown
reactions, "voices" and wisecracks, he's often referred to as a
cool older brother everyone wants to play games with. With his
quick wit he hopes to be fast enough to out-buck the couch.
- Mr. Popularity – GoldGlove: "Goldy," as he's
affectionately known by fans, has a massive following which often
makes him the center of attention. The pressure is on for him to
stay cool under the power of the "Totino's Bucking Couch."
With the controls to the couch at their fingertips, Totino's is
giving Twitch users the opportunity to engage with top tier gamers
in a way that evolves their involvement from simply being an
observer to a real, live participant in the game. For those
interested in more details or how they can control the Totino's
Bucking Couch from their own couch, information is available at
Twitch.tv/totinos. The Bucking Couch Bowl will stream from
12 p.m. PST - 3:30 p.m. PST on
Sunday, Feb 7.
About General Mills
General Mills is one of the world's leading food companies,
operating in more than 100 countries around the world. Its brands
include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait,
Betty Crocker, Pillsbury, Green
Giant, Old El Paso, Wanchai Ferry,
Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had
fiscal 2015 worldwide sales of US $18.8
billion.
About Twitch
Twitch is the world's leading social video platform and
community for gamers. Each month, more than 100 million community
members gather to watch and talk about video games with more than
1.7 million broadcasters. Twitch's video platform is the backbone
of both live and on-demand distribution for the entire video game
ecosystem. This includes game developers, publishers, media
outlets, events, user generated content, and the entire esports
scene. Twitch also features Twitch Creative, a category devoted to
artists and the creative process. For more information about
Twitch, visit the official website and blog.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/live-free-couch-hard-totinos-pizza-rolls-unveils-first-ever-bucking-couch-to-deliver-the-ultimate-gaming-experience-before-the-big-game-300209648.html
SOURCE General Mills