Marketo and Vibes Unveil Strategic Partnership to Power Best-in-Class Mobile Marketing Automation Solution
May 10 2016 - 8:00AM
Business Wire
Marketers Can Seamlessly Integrate Text
Messaging, Mobile Wallet Marketing and Mobile Wallet Advertising
into Marketo Campaigns
Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement
marketing software and solutions, and Vibes, a mobile marketing
leader, today announced a jointly built integration to enable
marketers to add key mobile channels into their automated
campaigns. This strategic partnership enables marketers to
seamlessly integrate text messaging (SMS/MMS), mobile wallet
marketing (Apple Wallet for iPhone, Android Pay for Android phones)
and mobile wallet advertising into existing campaigns and greatly
increase the opportunity to reach consumers on their preferred
devices.
“Marketo clients are hungry to amplify their mobile marketing in
order to build stronger relationships with their customers,” said
Mike Stocker, Senior Director, Product Solutions & Innovation,
Marketo. “By integrating Marketo’s best-in-class marketing
automation platform with Vibes’ best-in-class mobile marketing,
we’ve created a solution that empowers marketers to reach consumers
on their device of choice with both speed and personalization.”
Vibes is already part of Marketo’s LaunchPoint® ecosystem, the
most complete network of best-of-breed marketing solutions. This
partnership builds upon Marketo’s commitment to helping marketers
drive engagement everywhere, at scale, from a single platform.
With this integration, marketers can complement existing
marketing channels with marketing and service-based mobile
communications. For instance, marketers can now:
- Incorporate text messaging (SMS/MMS)
into Marketo-driven marketing campaigns.
- Add mobile wallet content to their
email marketing campaigns to enable customers to instantly save
offers and loyalty cards to Apple Wallet or Android Pay.
- Utilize mobile wallet as the post-click
destination for digital advertising campaigns in Marketo, powered
by Vibes’ WalletAds solution.
With the power of marketing automation technology from both
partners, marketers can also now offer consumers the ability to
determine how they would like to receive personalized messages. If
a consumer prefers receiving sale notifications via text, marketers
can send these messages via mobile, instead of relying on
email.
“General Growth Properties (GGP) (NYSE: GGP) has been able to
transform the shopping experience at
our 120 world-class malls to delight consumers at
every step of their shopping journey,” said Donna Pahel, vice
president of digital marketing at GGP. “Today’s
consumers expect brands to cater to their needs in a
real-time, relevant way across
screens. Marketo and Vibes’ automated end-to-end
solution will help GGP meet our shoppers’
expectations and execute personalized marketing campaigns at
scale across both web and mobile channels.”
Forrester Research, Inc. estimates there are over 30 billion
mobile moments each day in the United States. Marketers need
automated solutions that deliver both speed and personalization to
capitalize on these mobile moments and meet consumer demands in
real time.
“In many ways, communication on mobile devices is all about
speed, convenience and ease of use, so it’s only natural that
mobile is coming to marketing automation,” said Jack Philbin,
co-founder and CEO of Vibes. “The most effective marketing is
tailored to meet the needs of the end recipient, and more and more
frequently we’re seeing that consumers prefer mobile. Combining the
power of mobile with the automation technology of Marketo will
unlock a solution that benefits both consumers and marketers
alike.”
Vibes will be on-site at Marketo’s Marketing Nation® Summit in
Las Vegas on May 9–12, 2016. Expected to attract more than 6,000
marketers from around the globe, the conference will feature
thought-leadership, educational sessions, workshops and trainings
that empower marketers of every level to succeed in today’s digital
era.
General Growth Properties, Inc.
General Growth Properties, Inc. is an S&P 500 company
focused exclusively on owning, managing, leasing and redeveloping
high-quality retail properties throughout the United States. GGP is
headquartered in Chicago, Illinois, and publicly traded on the NYSE
under the symbol GGP. www.ggp.com
About Marketo
Marketo (NASDAQ: MKTO) provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers - from acquisition to
advocacy. Marketo is built for marketers, by marketers
and is setting the innovation agenda for marketing
technology. Marketo puts Marketing First. Headquartered
in San Mateo, CA, with offices around the
world, Marketo serves as a strategic partner to large
enterprise and fast-growing small companies across a wide variety
of industries. To learn more about Marketo's Engagement
Marketing Platform, LaunchPoint® partner ecosystem, and the vast
community that is the Marketo Marketing Nation®,
visit www.marketo.com.
About Vibes
Vibes is a mobile marketing technology leader that helps some of
the world’s biggest brands unlock new revenue by arming them with
the technology and guidance they need to succeed in mobile
marketing. Vibes' Catapult Mobile Relationship Management (MRM)
platform enables marketers to manage all mobile communications
including text messaging, push notifications, Apple Wallet
(formerly called Passbook), Android Pay (formerly called Google
Wallet) and mobile web campaigns — all from a single interface.
Vibes has delivered more than 8 billion mobile experiences since
1998 on behalf of customers such as Chipotle, Sears, Home Depot,
Verizon, Allstate, The Gap, Pep Boys, Men’s Wearhouse, and Gannett.
Vibes is a Tier 1 aggregator with direct connections to all U.S.
wireless carriers. To learn more about Vibes,
visit www.vibes.com or connect on Twitter.com/Vibes.
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Method CommunicationsMax Nelson,
310-689-7229max@methodcommunications.com
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