NEW YORK, Aug. 13, 2015
/PRNewswire/ -- Grammy-Nominated Sony Music Recording Artist,
Jordin Sparks, announces an
exclusive marketing partnership with General Growth Properties,
Inc. (GGP) to promote her highly anticipated third album, Right
Here Right Now releasing on August 21,
2015. The partnership includes a national sweepstakes,
live-stream performance event, a series of exclusive content
releases, pop-up appearances and consumer engagement both online
and in the malls.
"Our malls are the shopping, dining and entertainment hubs in
their communities. We are continuously looking for opportunities to
entertain and engage our guests," said Scott Morey, EVP, GGP. "Through GGP's massive
direct-to-consumer reach, social media channels and customer
database, the Jordin Sparks Right Here Right Now launch campaign
will amplify the mall shopping experience with a fun, unique and
engaging event."
Sparks will make appearances at four GGP malls, giving shoppers
an exciting opportunity for an in-person meet-and-greet and
purchase download cards of her new album.
- Friday, August
14
5 p.m. to 7
p.m.
|
Glendale Galleria –
(Glendale [Los Angeles], CA)
Bloomingdale's
|
- Saturday, August
15
2
p.m. 4 p.m. to 6
p.m.
|
Fashion Show Mall
(Las Vegas)
Concert
Forever 21
|
- Friday, August
21
5 p.m. to 7
p.m.
|
Woodbridge Center –
(Woodbridge, NJ)
F.Y.E
|
- Saturday, August
22
11 a.m. to 1
p.m,
|
Water Tower Place –
(Chicago)
Harry Caray's Seventh Inning
Stretch
|
At the Fashion Show Mall appearance in Las Vegas, Sparks will conduct a special
performance, featuring songs from Right Here Right Now in addition
to some of her biggest hits, including, "No Air" and "One Step at a Time." The performance will be
live-streamed online and broadcast in GGP malls via digital video
screens the next day, Sunday, August
16. The partnership also includes a national sweepstakes
that gives one lucky fan a once-in-a- lifetime trip to Los Angeles to get VIP treatment at Glendale
Galleria, a $1000 shopping
spree and a fun-filled afternoon with Jordin at a surprise
destination.
"We are pleased to partner with GGP to reach millions of
consumers who have been fans of Jordin's since voting for her on
American Idol," says Tom Carrabba,
GM/EVP of Sony Music's RED Associated Labels. "This activation
represents the kind of synergy we are looking for with partners in
retail, technology and consumer products to bring a unique music
experience to fans."
ABOUT JORDIN
SPARKS
Jordin Sparks
is a Grammy nominated multi-platinum global superstar who has sold
over 11 million units since her career launch in 2007 when she won
American Idol at the young age of 17. With 3 Top 10 Billboard
singles, and one which Billboard Magazine rated one of the greatest
duets of all time, "No Air" with Chris Brown, and a number one hit THE WAY,
which she co-wrote for Ariana
Grande, Jordin is a force in the music industry as both an
artist and songwriter. She is also a social media powerhouse with
over 13 million social media followers, and 200 million VEVO views.
As an actress Jordin has appeared in numerous films including
starring alongside Whitney Houston
in her final film "Sparkle." She is well known host at top red
carpet events such as the Billboard Awards and American Music
Awards, and has starred on Broadway as Nina
Rosario in "In the Heights." The phenom Sparks will now be
releasing her highly anticipated third studio album, Right Here
Right Now, on August 21st via Sony
Music / 19 / Louder Than Life.
Follow Jordin Sparks on Facebook,
Twitter and Pinterest.
ABOUT RIGHT HERE RIGHT NOW
Right Here Right
Now, the 3rd studio album from Grammy nominated global
superstar Jordin Sparks - is
available everywhere Friday, August
21st. The album offers a broad spectrum of music ranging
from power ballads, pop tempos, club infused mixes and a narrow
focus around the essence of 90's R&B. The 14-track standard
album includes features from major recording artists B.o.B,
J-Doe, 2 Chainz, Shaggy, Elijah
Blake and more! The album is currently available for
pre-order via iTunes and JordinSparks.com.
ABOUT GGP
Follow GGP on Facebook and Twitter and read
about industry news on the Thriving Malls blog.
General Growth Properties, Inc. is an S&P 500 company
focused exclusively on owning, managing, leasing and redeveloping
high-quality retail properties throughout the United States. GGP is headquartered in
Chicago, Illinois, and publicly
traded on the NYSE under the symbol GGP.
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SOURCE Sony Music