General Electric Co. is starting a process to sell its US$5 billion Australia commercial-lending operation, according to people familiar with the situation, dismantling another key piece of GE Capital in Asia.

The process is in the early stages and comes as the U.S. conglomerate is also preparing its commercial-lending operations in Japan for a sale. In March, GE struck a deal to sell its Australia and New Zealand consumer-lending business to a consortium including KKR & Co. for an enterprise value of US$6.3 billion, including debt.

The string of Asia asset sales, which will fetch GE billions of dollars, follows a pledge by Chief Executive Jeff Immelt to refocus the U.S. conglomerate toward industrial businesses ranging from aircraft engines to wind turbines. Mr. Immelt wants to sell or spin off the bulk of GE's US$500 billion in global financial assets, aiming to use the proceeds to return US$50 billion to shareholders.

GE hopes that investors will give the company a richer valuation if it goes back to its industrial roots and delivers steadier earnings without the volatility generated by GE Capital's operations. During the financial crisis, GE required a cash infusion from the U.S. Treasury to keep it afloat. GE was designated for sharper scrutiny as a systemically important nonbank financial company.

GE's Australia commercial-lending operations have an asset value of approximately US$5 billion and it is working with its adviser to prepare the business for a sale to potential bidders, according to people familiar with the situation. Private-equity investors are the most likely bidders for the operations and the way an ultimate bid is financed will play a key role in the final amount of equity bidders would have to pay for the business, they said.

The business specializes in loans to midsize companies, defined as those with a revenue of 10 million Australian dollars (US$7.9 million) to A$250 million. It also provides equipment leasing. Its customers include camping trailer manufacturer Jayco, winemaker Hardys, and Hastings Deering, a distributor of Caterpillar earthmoving equipment.

Analysts said while local lenders could also take a look at the business, it is most likely to appeal to cashed-up private-equity firms who aren't subject to the same increasing capital requirements as local banks.

Australia's banks have been required by regulators to hold increasing amounts of capital against their lending since the global financial crisis. Now with Australia's housing market running at a red-hot pace, spurred on by low official interest rates, the Australian Prudential Regulation Authority has indicated it might further increase the amount of capital banks must hold against mortgages and crack down on risky lending to property investors in a bid to cushion the sector against shocks.

"I think at this stage there is no appetite to buy something big unless the capital rules have become clearer," Bell Potter analyst T.S. Lim said. "So it probably will fall to private equity."

A bid by one of the country's so-called "big four" major banks—National Australia Bank Ltd., Westpac Banking Corp., Commonwealth Bank of Australia and ANZ Banking Group—could also run afoul of the antitrust regulator given they already dominate lending in the space, he said.

Analysts said Australia's biggest investment bank Macquarie Group Ltd. is likely to take a look at the assets, although its existing commercial-lending business is focused more on the bigger end of town and it has been concentrating on aggressively expanding in mortgages.

GE plans to keep its aircraft-financing business separate and consolidate those operations globally, according to a person familiar with the situation.

In addition to the capital business, GE has substantial other operations in Australia and New Zealand ranging from equipment for liquefied-natural-gas projects to mining gear and wind-farm turbines.

Running in parallel to the Australia commercial lending sale process is a similar sale process in Japan. Bidders for the US$5 billion of assets at GE's Japanese commercial lending and leasing operation are expected to include Japan's largest financial institutions, such as Mitsubishi UFJ Financial Group Inc.'s leasing unit and Sumitomo Mitsui Financial Group Inc., according to people familiar with the situation.

--Ted Mann contributed to this article.

Write to Rick Carew at rick.carew@wsj.com and Rebecca Thurlow at rebecca.thurlow@wsj.com

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