GE Intelligent Lighting to Transform Retail Experience through Qualcomm Collaboration
May 04 2015 - 1:00PM
Business Wire
Consumers are more connected in every aspect of daily life than
ever before, from apps on their smartphones, to GPS in their
vehicles, to wireless Internet in their offices. Now, tech-savvy
shoppers can expect their favorite retailers to advance the
in-store experience with the help of GE Lighting and Qualcomm
Atheros, Inc., a subsidiary of Qualcomm Incorporated.
GE and Qualcomm Atheros have announced a collaboration to bring
indoor positioning technology to major retailers, allowing
retailers to pinpoint shoppers’ locations and use mobile apps to
personalize the in-store experience. Technology embedded in new GE
commercial LED bulbs creates unique pulse patterns to “talk” to
shoppers’ smartphones and tablets. This high-accuracy, real-time
connection will allow retailers to combine contextual information
with location to create revolutionary new tools such as indoor
navigation, infinite aisle, suggested items, product information,
and special offers or coupons to those who opt in and download the
retailer’s app.
“Today’s consumers want a customized experience—from the news
they read, to the games they play, to the products they buy, they
expect technology-driven personalization,” said Jeff Bisberg,
Global General Manager, Indoor Location, GE Lighting. “Working with
Qualcomm Atheros, GE is harnessing the power of our commercial LED
lighting to give retailers the opportunity to create an enhanced
experience for shoppers securely, while respecting their
privacy.”
A recent Google study confirms that consumers want more
information and customized experiences during the shopping journey.
The study found 71 percent of shoppers who use smartphones for
research said their devices have become more important to their
in-store experiences. Meanwhile, two in three shoppers who tried to
find information within a store didn't find what they needed, and
43 percent left frustrated.
“Enabling retailers to provide shoppers contextual services,
with pinpoint accuracy, will introduce a new level of
personalization and customer service,” said Dr. Cormac Conroy, vice
president of product management, Qualcomm Technologies, Inc. “We
look forward to supporting GE Lighting to commercialize this
technology and to make possible a new level of indoor location and
context experience.”
Beyond the retail industry, GE’s LED lighting-based indoor
positioning systems could also see application in airports, hotels,
hospitals and many other environments where it is beneficial to
know individuals’ locations.
GE is highlighting advancements in lighting at LIGHTFAIR
International 2015, including LED-based intelligent solutions for
homes and cities, as well as commercial buildings.
Learn more about GE’s indoor positioning and other lighting
solutions at LIGHTFAIR 2015 in New York City, May 5-7, in GE
Lighting’s booth #1621, or visit www.gelighting.com.
GE Lighting
GE Lighting is changing the way people light and think about
their world in commercial, industrial, municipal and residential
settings. Light brightens our path to a better way of being. Today,
light is intelligent. Light listens, learns and sees. GE. Where
Light Is Bright. www.gelighting.com
GE
GE (NYSE: GE) imagines things others don’t, builds things others
can’t and delivers outcomes that make the world work better. GE
brings together the physical and digital worlds in ways no other
company can. In its labs and factories and on the ground with
customers, GE is inventing the next industrial era to move, power,
build and cure the world. www.ge.com
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GE LightingMegan Lavelle, 216-266-9702megan.lavelle@ge.com
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