ReachLocal Launches ReachEdge 3.0 Software, Delivering Easy-to-Use Lead Management, 24-hour Automated Lead Response Tools, an...
December 14 2016 - 9:30AM
ReachLocal, a leader in powering online marketing for local
businesses, today announced the latest version of ReachEdge, its
award-winning marketing automation, analytics and lead management
software currently used by over 3,000 local businesses. To date,
ReachEdge has helped local businesses manage and respond to over 10
million leads from their digital marketing. With a completely
redesigned user interface, ReachEdge 3.0 offers powerful, yet
intuitive, easy-to-use features aimed at increasing lead response
times and sales conversion rates 24 hours a day.
Based on the ReachEdge client base, nearly a quarter of local
business leads (23 percent) come in after hours through email,
forms, chats and phone calls, and research shows 50 percent of
consumers will choose to do business with the company that responds
to them first.
“Many businesses struggle to quickly respond to new contacts,
especially when they come in after hours,” said Josh Siegel, SVP
and General Manager of Software and Presence Products at
ReachLocal. “The latest version of ReachEdge helps businesses solve
this problem by providing more automated ways to quickly respond to
leads, even after hours, so businesses can convert more leads into
customers.”
“ReachEdge lead response tools are allowing us to respond
quickly to our leasing leads and has helped us to organize all the
lead sources,” said Janette Derbyshire, ReachEdge customer and
Property Manager at Old Pasadena Collection Apartments. “That
difference in response time continues to make leasing apartments
even more successful since we starting using ReachEdge. The support
team has been amazingly helpful as well!”
New features include:
- A new lead inbox providing a simplified view of all phone, form
fills, email and chat leads for easier lead response and
prioritization.
- Intuitive lead sharing tools and SMS lead routing to seamlessly
assign leads to team members for follow up.
- A new message center with powerful marketing automation that
enables the easy and quick creation of automated drip email and SMS
notification programs all customizable based on the customer’s
needs.
- A new message center with marketing automation features that
enable custom tag classifications to create automated drip email
campaigns and targeted nurturing tracks (e.g. customers with
certain products, customers in certain regions, customers with
special status).
- Redesigned reporting interface to more easily identify lead
sources and quickly identify which marketing programs work, like
SEO, SEM, social, listings and more.
ReachEdge is designed for local businesses that want to deliver
a better experience for their customers and make the most of
opportunities to grow their business. The solution enables local
businesses to:
- Understand what marketing is driving results through online
lead and call tracking and marketing reports.
- Improve lead capture and response through a simple lead inbox
with alerts, reminders, classifications, routing and more.
- Convert more leads into customers with automated email programs
to help stay in front of potential customers.
- Get up and running quickly with a ReachLocal team dedicated to
helping the setup process and consulting on how to get the most of
the solution.
ReachEdge 3.0 is available now. For more information or to get
started with ReachEdge, visit www.reachlocal.com/reachedge.
About ReachLocalReachLocal helps local
businesses grow and operate their business better with leading
technology and expert service for our clients’ lead generation and
conversion. A subsidiary of Gannett Company, Inc. (NYSE:GCI),
ReachLocal is headquartered in Woodland Hills, Calif. and operates
in four regions: Asia-Pacific, Europe, Latin America and North
America. For more information, visit www.reachlocal.com.
Media Contact:
Aimee L. Quemuel
Codey Communications
press@reachlocal.com
1-844-707-8955
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