ReachLocal Enhances Facebook Advertising Solution with Lead Ads, ReachEdge Software Integration
October 18 2016 - 01:29PM
ReachLocal, a leader in powering online marketing for local
businesses, today announced the latest enhancement to ReachSocial
Ads™, its Facebook advertising solution managed by Facebook
Blueprint certified experts. The latest offering provides
Facebook Lead Ads capabilities, with lead details delivered
instantly to the business via email and ReachEdge™, ReachLocal’s
lead management and analytics software. Clients with ReachEdge can
see the effectiveness of their Facebook advertising alongside their
other marketing efforts.
“The ubiquitous nature of Facebook – with over 1.71 billion
active users – means that local businesses need to move beyond just
creating a company page and start integrating social ads into their
lead generation programs,” said Josh Markham, Senior Vice President
of Digital Media Products at ReachLocal. “Local businesses don’t
have the time or expertise required to manage social media
advertising. With this solution, leads are instantly delivered to
local businesses and they can focus their time on converting those
leads to customers, not managing their campaign.”
With ReachSocial Ads, Lead Ads enable local businesses
to:
- Provide prospects with a simple, two-tap process to submit
customized inquiries directly via Facebook
- Instantly view these new leads from their ReachEdge inbox or
email, allowing them to respond faster to leads, so they can
increase close rates
- Rely on ReachLocal experts to manage their campaigns and
deliver results from their advertising
ReachSocial Ads brings businesses best-practice ad creative,
robust audience targeting options, expert campaign management and
measureable results aligned to their unique business goals.
Lead Ads are now available via ReachSocial Ads. For more
information or to get started with ReachSocial Ads, visit
https://www.reachlocal.com/sites/default/files/product-sheets/reachlocal-reachsocial-ads.pdf.
About ReachLocalReachLocal, Inc. helps local
businesses grow and operate their business better with leading
technology and expert service for our clients' lead generation and
conversion. A subsidiary of Gannett Company, Inc. (NYSE:GCI),
ReachLocal is headquartered in Woodland Hills, Calif. and operates
in four regions: Asia-Pacific, Europe, Latin America and North
America. For more information, visit www.reachlocal.com.
Media Contact:
Aimee L. Quemuel
Codey Communications
press@reachlocal.com
1-844-707-8955
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