USA TODAY Sports Launches First Ever Rio Ad Meter Bracket
August 12 2016 - 2:30PM
Business Wire
Creator of Super Bowl Ad Meter Brings
Marketing Competition to Ads Running During Olympic Games
The creator of the Super Bowl Ad Meter, USA TODAY Sports, today
launched the first ever Rio Ad Meter Bracket, sponsored by global
digital marketing leader, Adobe, featuring the best ads from across
the globe.
Beginning today, Friday, August 12, USA TODAY Sports will
present Olympic Games fans with the opportunity to vote on the top
32 commercials featured during the Rio 2016 games at
admeter.usatoday.com.
Competitors in the Ad Meter Rio Bracket, sponsored by Adobe,
include new ads from Coca-Cola, Procter & Gamble, Mini,
Chobani, Dick’s Sporting Goods, Visa, DeVry, Under Armour,
Gillette, Nissan, Omega, CitiBank, BMW, Samsung, Gatorade,
Bridgestone, Ralph Lauren, USA Swimming and others featuring
athletes including swimmers Michael Phelps and Missy Franklin,
gymnast Simone Biles, decathlete Ashton Eaton, soccer stars Neymar
Jr. and Carli Lloyd, among others.
“Olympic competition brings out the best in athletes from around
the globe, and it also raises the bar for marketers,” said Alex
Amado, Vice President of Experience Marketing at Adobe. “Adobe’s
creative tools have always been critical in the creation of the ads
shown during the Olympics. With marketers delivering more
integrated and complex cross-channel campaigns, Adobe Marketing
Cloud is enabling them to measure, monetize and optimize the impact
of those experiences.”
Launching during the first week of the Olympics, the round by
round voting bracket, utilizing interactive video technology and
fan voting, will run until August 24th, when the fan-favorite
commercial will be announced as the Grand Winner.
“We know there are conversations happening around Olympic-themed
ads, just like when USA TODAY Sports launched the Super Bowl Ad
Meter 28 years ago,” said Dave Morgan, president of USA TODAY
Sports Media Group. “The Olympic Games creates new heroes – not
only in competition but throughout three weeks of television
advertisements – from Mary Lou Retton to Carl Lewis to Michael
Phelps and the list goes on. This will bring a new form of
competition to the games for brands and advertisers.”
A corresponding editorial series will feature articles that
break down each of the results from the five rounds, with insights
from marketing experts and USA TODAY contributors. In addition, a
video series will take a deeper dive into the top trends and topics
surrounding the Olympics, including a behind-the-scenes look at the
Team Visa Rio campaign and the most marketable athletes of the 2016
games.
About USA TODAY NETWORK
The USA TODAY NETWORK is the largest local to national media
network in the country. Powered by integrated and award-winning
news organizations with deep roots in 109 local communities, plus
USA TODAY, the multiplatform news network informs and engages more
than 100 million people every month through its diverse portfolio
of digital, mobile, and publishing products.
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USA TODAY NETWORKStephanie Tackach,
347-244-3101stackach@gannett.com
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