NEW YORK, July 21, 2016 /PRNewswire/ -- Nucleus
Marketing Solutions, an affiliation of elite news media brands
reaching more than 185 million unique users each month, today
announced it has joined forces with Rubicon Project (NYSE: RUBI),
which operates one of the largest advertising marketplaces in the
world, to power the launch of the premier news publisher alliance
in the United States.
Nucleus, founded by four leading media organizations — Gannett
Co., Inc., Hearst, McClatchy and tronc, Inc. — offers brands access
to coveted inventory from some of the largest and most influential
media properties in the top U.S. advertising markets. Nucleus's
portfolio now reflects a reach of over 185 million unique users
monthly and offers advertisers the ability to target and engage
audiences at scale with integrated, media-rich advertising
solutions in one simple buy.
Nucleus selected Rubicon Project to power the consortium's
inventory through its leading Orders platform enabling the
discovery, negotiating, planning and buying of reserved local news
inventory across the alliance's group of publishers. Through
Nucleus, publishers will make mobile, display and video inventory
available to advertisers on Rubicon Project's technology
platform.
"Nucleus enables publishers to pool their inventory, making it
easier for brands to find and engage audiences at significant
scale," said Nucleus CEO Seth Rogin.
"The world's leading brands rely on Nucleus to connect them with
the most desirable audiences in environments of trust. We are
dedicated to using leading edge technology and are proud to partner
with Rubicon Project, the market leader in programmatic buying, to
power the automation of Nucleus."
Today's announcement allows for coveted local digital news
audiences to be made scalable for national media campaigns,
providing buyers access to the nation's largest inventory source
for local news audiences. This becomes increasingly important and
relevant as the United States
heads into the 2016 election season where political digital
advertising is expected to surpass $1
billion in spend1. With Nucleus, buyers are given
the opportunity to have unprecedented reach and scale in every
congressional district in the nation with billions of available
impressions in the most hotly contested districts and states.
"We could not be more pleased to be a part of Nucleus, the only
one-stop destination for buyers looking to purchase contextually
relevant, geo-targeted impressions at scale, with access to the
widest net of premium publishers in the country," said Gregory R. Raifman, President, Rubicon Project.
"We are truly excited to see the publisher alliance model take off
in the United States following the
successes seen around the world as publishers recognize that the
whole is greater than the sum of its parts, and that by banding
together media owners are able to continue to grow programmatic
revenues and compete more effectively in the increasingly
competitive marketplace."
Rogin continued, "Today's announcement comes at an ideal time as
hundreds of millions of dollars in digital advertising buys are
being prepared for the 2016 elections. Never before have political
buyers had an easier avenue to execute their highly-targeted,
high-impact, complex campaigns, and coupled with an opportunity to
reach such a broad audience, makes this truly a win-win for buyers
and publishers alike."
ABOUT NUCLEUS MARKETING SOLUTIONS
Founded by four leading media organizations, Nucleus Marketing
Solutions is a true national content marketing network for
integrated multimedia solutions, offering advertisers a brand safe,
easy to access and scalable distribution alternative. Providing
innovative solutions for national advertisers across a group of
premier premium publishers in news media, Nucleus offer brands
trusted and influential advertising environments, and access to 70%
of consumers in the top 30 U.S. markets across existing and
emerging digital platforms.
ABOUT RUBICON PROJECT
Rubicon Project's mission is to keep the Internet free and open and
fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation
technology to enable the world's leading brands, content creators
and application developers to trade and protect trillions of
advertising requests each month and to improve the advertising
experiences of consumers. Rubicon Project is a publicly traded
company (NYSE: RUBI) headquartered in Los
Angeles, California.
ABOUT HEARST NEWSPAPERS
Hearst Newspapers is the operating group responsible for Hearst's
newspapers, local digital marketing services businesses and
directories. With more than 4,000 employees across the nation,
Hearst Newspapers publishes 15 dailies and 36 weeklies, including
the Houston Chronicle, San Francisco Chronicle, San Antonio
Express-News and Albany Times Union. It also operates digital
marketing services and directories businesses under the LocalEdge
brand.
ABOUT MCCLATCHY
McClatchy is a 21st century news and information leader, publisher
of iconic brands such as the Miami Herald, The Kansas City Star,
The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the
(Fort Worth) Star-Telegram.
McClatchy operates media companies in 28 U.S. markets in 14 states,
providing each of its communities with high-quality news and
advertising services in a wide array of digital and print formats.
McClatchy is headquartered in Sacramento,
Calif., and listed on the New York Stock Exchange under the
symbol MNI.
ABOUT tronc, Inc.
tronc, Inc. (NASDAQ: TRNC) is a media company rooted in
award-winning journalism, which harnesses proprietary technology to
present personalized, premium content to a global audience in real
time. tronc draws content from its vast media portfolio, where a
commitment to informing and inspiring communities has earned 92
Pulitzer Prizes and a monthly audience of 60 million. From pixels
to Pulitzers, tronc brands optimize content and create engaging
experiences for audiences across all channels. For more
information, please visit www.tronc.com.
ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a next-generation media company
committed to strengthening communities across our network. Through
trusted, compelling content and unmatched local-to-national reach,
Gannett touches the lives of more than 100 million people monthly.
With more than 120 markets internationally, it is known for
Pulitzer Prize-winning newsrooms, powerhouse brands such as
USA TODAY and specialized media
properties. To connect with us, visit www.gannett.com.
1according to The Pew Research Center
FOR MEDIA INQUIRIES, PLEASE CONTACT:
Amy Crossman, Senior Vice President,
Marketing
Nucleus Marketing Solutions
917-593-8243
amy@nucleusmarketing.com
Eric Bonach, Director, Corporate
Communications
Rubicon Project
310-207-0272
ebonach@rubiconproject.com
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SOURCE Nucleus Marketing Solutions