Tourism Australia Taps USA TODAY NETWORK for Branded Content Creation and VR Content Distribution
May 16 2016 - 10:00AM
Business Wire
Brand Content Studio GET Creative Launches
First Travel Campaign with Interactive Content
USA TODAY NETWORK, part of Gannett Co., Inc. (NYSE: GCI), today
announced the launch and distribution of their first branded VR
campaign for travel with Tourism Australia, incorporating
interactive content created by the company’s branded content
studio, GET Creative.
As a launch partner with GET Creative, which was recently
announced in March, Tourism Australia wanted a publisher platform
with a large distribution to reach international travelers. USA
TODAY NETWORK currently reaches more than 100 million readers each
month.
The campaign promotes Australia’s wildlife through an
interactive map produced by GET Creative which showcases Tourism
Australia’s VR and 360 videos, allowing viewers to experience four
destinations along Australia’s coast. The campaign launches on USA
TODAY’s online and mobile site and on the VR Stories by USA TODAY
app.
“Australia’s coastline abounds with natural wonders, from
spectacular beaches, reefs and islands to the many opportunities
for up close encounters with our unique wildlife. With this
campaign, and the virtual reality videos, we want to bring a more
vivid glimpse of these very special places and experiences to
Americans. With more flights to Australia than ever before, it has
never been a better time to visit and we offer USA TODAY’s readers
these videos as inspiration to make Australia their next vacation
destination,” said Jane Whitehead, Vice President, The Americas,
Tourism Australia.
Tourism Australia will release additional content with USA TODAY
NETWORK on May 23rd to promote Australia’s landmarks and beaches,
also through an interactive map with VR and 360 videos available to
readers.
“We’re proud to be working with Tourism Australia’s on this
creative campaign,” said Kelly Andresen, VP of Branded Content and
head of GET Creative, USA TODAY NETWORK. “Coupled with our
expansive digital audience, we believe this campaign will drive
awareness for Australia’s amazing tourism options while providing
our readers with innovative and engaging content. Travel is one the
best industries to utilize VR and 360 videos as it has the ability
to transport people to another place unlike any other medium.”
Tourism Australia’s interactive content
(http://www.usatoday.com/pages/interactives/sponsor-story/tourism-australia-wildlife/)
follows the recently launched first branded VR content by GET
Creative for Honda’s “Fastest Seat in Sports” campaign.
About USA TODAY NETWORK
The USA TODAY NETWORK is the largest local to national media
network in the country. Powered by integrated and award-winning
news organizations with deep roots in 107 local communities, plus
USA TODAY, the multiplatform news network informs and engages more
than 100 million people every month through its diverse portfolio
of digital, mobile, and publishing products.
About Tourism Australia
Tourism Australia is the Australian Government agency
responsible for promoting Australia to the world as a destination
for business and leisure travel. The organisation is active in
around 30 key markets, including Australia, where it aims to grow
demand for the destination’s tourism experiences by promoting the
unique attributes which will entice people to visit.
For more information on Tourism Australia,
visit www.tourism.australia.com.Connect with Australia on
Twitter, Facebook and Instagram.For more information on Australia
visit www.australia.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160516006050/en/
USA TODAY NETWORKFor media inquiries, contact:Stephanie
TackachSenior Manager, PR212-715-5490stackach@gannett.comorFor
investor inquiries, contact:Michael P. DickersonVice President,
Investor Relations703-854-6185mdickerson@gannett.com
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