USA TODAY NETWORK Premieres Virtual Reality News Show
March 10 2016 - 2:00PM
Business Wire
‘VRtually There’ marks the first-ever branded
news experience on a VR platform
USA TODAY NETWORK, part of Gannett Co., Inc. (NYSE:
GCI) announced today that it will
produce VRtually There,the first branded news
experience presented in virtual reality (VR).
Through the launch of VRtually There, the USA TODAY
NETWORK maintains its groundbreaking status in
VR-driven journalism and media, poised to scale as specialized
VR hardware evolves, and the viewing audience grows.
VRtually There will premiere in Spring
2016 and will air a variety of regularly
scheduled segments through a true network approach.
Working with USA TODAY NETWORK newsrooms
across the nation, VRtually There will
expand to include a slate of regularly-scheduled
original programming to include content from across the
NETWORK, touching on a wide variety of topics, such as:
music news from Nashville, SPORTS news
from Detroit and Indianapolis, political news from
Washington DC, outdoor news from Reno and Fort Collins,
MONEY news from Westchester and USA TODAY’s team, TECH
and LIFE news from San Francisco and Los Angeles,
and consumer tips from Reviewed.com.
Tied to the introduction of
programming, VRtually There will also make various
tiers of new, VR advertising units available by working with brands
and agencies to develop winning integrations on the
channel. And, USA TODAY NETWORK’s GET Creative,
its branded content studio, will have in-house expertise
in VR branding. By providing these unique offerings for brands, USA
TODAY NETWORK is continuing to push the boundaries on emerging
technology platforms.
“We are excited to work with innovative brands and agencies to
invent VR advertising products and virtual branded content
experiences. The USA TODAY NETWORK‘s commitment to
storytelling, utilizing VR, sets us apart in the
news media space,” said Kevin Gentzel chief revenue
officer. “We are equally focused on connecting our readers to
brands in VR. Within GET Creative, our branded content studio,
we have talented and experienced VR videographers who are working
hard to help invent this new advertising medium.”
“USA TODAY NETWORK has been a pioneer in virtual reality
storytelling and a leader in the news space with award winning VR
content,” said Joanne Lipman, Gannett’s chief content officer.
“We are proud of the groundbreaking VR reporting we have done
across the NETWORK, including the Edward R. Murrow
award-winning ‘Harvest of Change’ and Presidential
Soapbox with the Des Moines Register; skiing with the
U.S. Olympic ski team in Colorado; and a piece that
caught Facebook’s Mark Zuckerberg’s eye, flying with the Blue
Angels in Florida.”
For more information
on VRtually There, visit usatoday.com/vrstories/.
About USA TODAY NETWORK
The USA TODAY NETWORK is the largest local to national media
network in the country. Powered by integrated and award-winning
news organizations with deep roots in 92 local communities, plus
USA TODAY, the multiplatform news network informs and engages more
than 100 million people every month through its diverse portfolio
of digital, mobile, and publishing products.
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Communications703-854-5358aallman@gannett.comorFor investor
inquiries, contact:Michael P. DickersonVice President, Investor
Relations703-854-6185mdickerson@gannett.com
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