Gannett Sites Reach More Than 100 Million Unique Visitors in September 2015
October 19 2015 - 09:05AM
Business Wire
USA TODAY AND AFFILIATED SITES HAD MORE UNIQUE
VISITORS THAN HUFFINGTON POST, NBC NEWS DIGITAL, CBS NEWS AND VOX
MEDIA
Gannett Co., Inc. [NYSE: GCI] today announced that its network
including USA TODAY and affiliated sites reached 101.4M unique
visitors in September 2015 – a landmark first for the company since
splitting from its broadcast division over the summer – reaching
39% of the total domestic digital population (comScore Media
Metrix).
The breakthrough in September numbers was heavily driven by
gains in USATODAY’s Sports Media Group, which reached 52.4M
multiplatform unique visitors – this includes major increases on
USATODAY.com Sports (+38% MoM), ‘For The Win’ (+27% MoM), and
USATODAY Sports Local Media Group (+14% MoM). Additionally, 37% of
Gannett’s multi-platform digital audience fell within the age range
of 18-34 throughout the month (eg. “the millennials”).
“This is a celebratory moment for Gannett. We significantly
outpace legacy media publishing brands and our audience numbers
continue to outnumber the industry as a whole,” said Bob Dickey,
president and CEO, Gannett. “This is just one milestone. We know
this upward trend will continue as we push out new and innovative
ways for readers to consume and engage with our trusted content
across our powerful local and national digital brands."
Gannett continues to expand on existing platforms while
innovating on those yet to come. Gannett has been an industry
leader in award-winning news apps, virtual reality storytelling and
investigative reporting that scales stories from the local to
national level with impactful results that are driving change. The
company also delivers unique online advertising solutions through
products like its Gravity ads, as well as quality branded
content.
In September 2015, Gannett’s USA TODAY and affiliated sites also
had more unique visitors than HPMG News (Huffington Post), NBC News
Digital, CBS News, and Vox Media, and moved from #6 to #4 in the
News and Information category in comScore.
Additional engagement and visitor stats for all affiliated sites
include:
- Average views per visitor in September
= 17
- Average minutes per visitor = 23.1
About Gannett:
Gannett Co., Inc. (NYSE: GCI) is an international media and
marketing solutions company that informs and engages more than 115
million people every month through its powerful network of
broadcast, digital, mobile and publishing properties. Our portfolio
of trusted brands offers marketers unmatched local-to-national
reach and customizable, innovative marketing solutions across any
platform. Gannett is committed to connecting people – and the
companies who want to reach them – with their interests and
communities. For more information, visit www.gannett.com.
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Gannett Co., Inc.For media inquiries, please
contact:Amber AllmanVice President, Corporate
Communications703-854-5358aallman@gannett.comorFor investor
inquiries, contact:Michael DickersonVice President, Investor
Relations703-854-6185mdickerson@gannett.com
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