USA TODAY Sports Media Group Launches BOXINGjunkie.com
April 20 2015 - 1:53PM
Business Wire
Powered by renewed interest in the sport, USA TODAY Sports Media
Group today launched BOXINGjunkie.com, an online news destination
focused solely on providing fans with the most complete coverage
from the world of boxing. Starting today, fans can expect breaking
news, exclusive interviews, in-depth features, live event coverage,
behind the scenes buzz and a robust line-up of video offerings, all
designed to be shared via social media platforms.
“The sport of boxing is in the midst of a renaissance, and we
believe we’re positioned to provide fans with the best, most
relevant coverage available,” said Dave Morgan, president of USA
TODAY Sports Media Group. “It’s a great time to be a fan. We’ve
never had as much star power, more prime-time bouts on network
television, record breaking pay-per-views and incredible content in
the history of boxing. That kind of resurgence in the sport
provides a vast opportunity to expand mainstream coverage and build
out digital assets to satiate the appetites of boxing fans.”
The BOXINGjunkie content team includes USA TODAY Sports’ lead
boxing writer Martin Rogers as well as staff writers Josh Peter and
Bob Velin contributing. Correspondents will provide analysis,
insider perspective, breaking news and more. Additionally, fans
will enjoy a selection of features from Boxing News, a prominent
boxing source in the United Kingdom run by Gannett-owned Newsquest
Specialist Media. In the ramp up to the most anticipated fight of
the year – Floyd Mayweather vs. Manny Pacquiao on May 2 from Las
Vegas – the BOXINGjunkie content plan includes interviews with
former boxers, fight predictions and a series of compelling
features and video packages on the boxers’ rise to fame and
fortune.
The new site will emulate MMAjunkie, one of the leading online
destinations for fans of mixed martial arts, with 3.9 million
unique visitors per month (Omniture, March 2015) and will
ultimately offer statistics, boxer pages and other content and
sections. Acquired by USA TODAY Sports Media Group in December
2011, MMAjunkie is also a content partner for several print, online
and TV outlets. It produces the daily podcast/radio show
“MMAjunkie.com Radio” on SiriusXM Sports Zone (Channel 92)
with a simulcast syndicated through iTunes and UStream. The
Junkie Studio at Mandalay Bay Sports Book in Las Vegas will
also be used for interviews and other content curation for
BOXINGjunkie.com.
About the USA TODAY Sports Media Group
The USA TODAY Sports Media Group encompasses all sports
initiatives across USA TODAY Sports and Gannett's more than 120
well-known local media brands. It also includes the sports
photography wire service USA TODAY Sports Images; leading high
school sports destination USA TODAY High School Sports; the social
news hub For The Win, and the hundreds of sites within USA TODAY
Sports Digital Properties such as TheBigLead.com and mixed martial
arts site MMAjunkie.com, among others. USA TODAY is owned by
Gannett Co., Inc. (NYSE: GCI).
Gannett Co., Inc.Steve KideraManager, Media
Relations703-854-6077skidera@gannett.com