FedEx Becomes Main Sponsor of the UEFA Europa League
May 15 2015 - 08:30AM
Business Wire
FedEx Corp. (NYSE: FDX) and the Union of European Football
Associations (UEFA) have signed a three-season agreement in which
FedEx will take the Main Sponsor position in the UEFA Europa
League. The sponsorship will commence with the start of the
2015/2016 season and will extend for three seasons through to
2017/2018. A major European cup competition, the UEFA Europa League
spans 192 teams across 54 European nations, which aligns with FedEx
presence and network in the region.
“As one of the most important European football Cup
competitions, the UEFA Europa League is a perfect sponsorship for
FedEx, which has a strong commitment to doing business across
borders throughout the European region,” said Andrew Self, vice
president, Marketing and Communications, FedEx Express
Europe. “The UEFA Europa League is an elite competition based
on a foundation of grassroots football. It has a great mix of
famous clubs and local teams, and reflects the genuine passion of
fans across Europe. It is a great way for us to reinforce the
commitment and passion that our employees demonstrate every day in
all our markets across the region.”
Passion, inspiration and performance will be key themes across
all marketing activation and will be reinforced through pitch side,
stadium and press conference branding. The sponsorship also extends
into UEFA’s digital channels across desktop and mobile platforms.
In addition, FedEx will deliver the trophy to the stadium for the
final, where it will be hand-delivered to a UEFA delegate before
making the journey to pitch side.
The sponsorship builds on FedEx’s extensive history of sports
partnerships, including sponsorship of the ATP World Tour, 2014
Ryder Cup, PGA TOUR, and NFL.
“We welcome FedEx into the UEFA sponsor partner family, and we
are looking forward to collaborating together throughout the
duration of the sponsorship. It is very suitable to have a global
brand such as FedEx securing the Main Partner sponsorship for the
tournament’s new commercial concept,” said Guy-Laurent Epstein,
marketing director of UEFA Events SA.
The UEFA is the governing body of European football. The
organization’s mission is to promote, protect and develop European
football at every level of the game, to promote the principles of
unity and solidarity and to deal with all questions relating to
European football.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses
worldwide with a broad portfolio of transportation, e-commerce and
business services. With annual revenues of $47 billion, the company
offers integrated business applications through operating companies
competing collectively and managed collaboratively, under the
respected FedEx brand. Consistently ranked among the world's most
admired and trusted employers, FedEx inspires its more than 325,000
team members to remain "absolutely, positively" focused on safety,
the highest ethical and professional standards and the needs of
their customers and communities. For more information, visit
news.fedex.com.
FedEx Media RelationsGretchen Mathis,
901-434-5701gretchen.mathis@fedex.com
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