End the Stalemate: You Can Now Book – and Pay for – Parking with FordPass Before Someone Else Snags It
August 25 2016 - 11:00AM
Business Wire
- Harris Poll finds 34 percent of U.S.
adults are using other methods of transportation – buses, subways,
taxis – due to frustration with finding parking; findings show
people can waste up to an hour a week searching for parking
- FordPass® now offers users the ability
to find, book and pay for parking at garages in more than 160
cities in the United States – all before they even step into the
driver’s seat; FordPass is free for Ford owners and non-owners
alike
- Paying for parking is easy and secure
through FordPay, which allows users to safely store credit and
debit cards for quick FordPass transactions
More than one-third of American adults agree: Finding parking is
such a pain that they’re ditching driving to avoid the hassle. But
with FordPass®, drivers can eliminate that anxiety – and avoid a
showdown over parking – before they even get into their car.
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FordPass users can locate, book and pay
for garage parking in more than 160 cities across the United States
– all without ever leaving FordPass – saving time and avoiding the
hassle of hunting for a place to park. (Photo: Business Wire)
FordPass users can locate, book and pay for garage parking in
more than 160 cities across the United States – all without ever
leaving FordPass – saving time and avoiding the hassle of hunting
for a place to park.
“Finding and paying for parking is one of the biggest pain
points for drivers,” says Elena Ford, Ford Motor Company vice
president, Global Dealer and Consumer Experience. “This new feature
is just one of many ways we are delivering better, smarter, more
efficient mobility solutions for consumers with FordPass.”
With park and pay now available on the FordPass platform,
members can access these new features by downloading the latest
FordPass update on their smartphone.
Search, click, pay, park
Simply by entering their destination into FordPass, drivers can
view all available supported parking areas nearby, see how much
parking there costs, set up their wallet in FordPay, then opt to
pay for parking in advance.
Parking availability is updated in real-time, so drivers always
have up-to-date information throughout their trip. FordPass even
allows users to bookmark their favorite parking for repeat use in
the future, making once-frustrating trips potentially more
convenient than ever.
Ford has integrated these features into its FordPass platform
not just because trying to find parking in a crowded area is
annoying, but it wastes precious time.
A recent Harris Poll reveals commuters going to work or school
report spending an average of 14 minutes looking for parking. Those
out running errands don’t fare much better, reporting 12 minutes
trying to park. For someone searching for parking just once a day
in a typical five-day work week, it adds up – at least one hour a
week is wasted driving around in circles.
This daily grind has 34 percent of respondents saying they use
other modes of transportation rather than driving – buses, subways
and taxis. In fact, respondents say the No. 1 advantage of
ride-hailing services is not saving time or money, but eliminating
the worry involved with searching for parking.
Reinventing the customer experience
As Ford expands its business model to be both an auto and
mobility company, it is reinventing the customer experience with
FordPass, a free digital, physical and personal platform designed
not only to alleviate anxiety over parking, but to offer mobility
solutions for everyone – car owners and non-car owners alike.
There are four benefits for members: Ford Marketplace includes
mobility services such as parking; Ford Guides help consumers move
more efficiently; Ford Appreciation, where members are recognized
for their loyalty; and Ford Hubs, where consumers can experience
Ford’s latest innovations. The first of these urban storefronts
will open at Westfield World Trade Center in New York.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company, visit
www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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Ford Motor CompanyAngie
Kozleski313.218.8203akozlesk@ford.com
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