The Lincoln Way: Largest Investment Ever in Personalized Experiences, Services for Clients
July 19 2016 - 3:00PM
Business Wire
- New suite of services, including valet
pickup and delivery, begins this fall with the arrival of the
all-new Lincoln Continental
- A multi-use Lincoln Experience Center,
allowing guests to learn more about the Lincoln brand at their own
pace, opens on Fashion Island in Newport Beach, Calif.
- Future initiatives include a dedicated
app to provide even easier access to existing services and a suite
of new services like parking solutions and new approaches for
leasing
The next chapter in The Lincoln Motor Company transformation is
the brand’s largest investment ever in personalized client services
and experiences.
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A multi-use Lincoln Experience Center,
allowing guests to learn more about Lincoln at their own pace, is
now open on Fashion Island in Newport Beach, Calif. (Photo:
Business Wire)
Known as The Lincoln Way, the primary focus of the multi-faceted
initiative is individualized client care and attention teamed with
optimized time savings.
“Lincoln vehicles are designed and engineered to create a
seamless, effortless, engaging experience for the client,” said
Kumar Galhotra, president of The Lincoln Motor Company. “The
Lincoln Way complements that through outstanding client
services.”
The suite of enhanced client experiences includes valet pickup
and delivery service, and will be ushered in with the all-new 2017
Lincoln Continental, available this fall. Lincoln is also opening a
Lincoln Experience Center at Fashion Island in Newport Beach,
Calif., where clients and guests can engage with Lincoln products
and connect with relevant luxury information, activities and
experiences.
Building off successful client experiences
Enhanced client experiences are a critical element for Lincoln
growth. The Lincoln Way initially was a key pillar of the brand’s
expansion into China, where full-service client care has helped
differentiate the brand. Lincoln sold 11,630 vehicles in China in
2015 – the first full year of sales for the brand in the country.
So far this year, sales have already exceeded this number; more
than 12,000 vehicles already have been sold and 45 dealerships are
now open.
In addition, media have recognized Lincoln dealers for providing
the top consumer shopping experience among all luxury automotive
brands in China for two years running.
In North America, Lincoln Black Label offers the ultimate
expression of Lincoln style and substance. Lincoln Black Label
provides personalized shopping with dedicated personnel in the
showroom, online or in locations more convenient for clients.
Lincoln Black Label clients also enjoy special privileges,
ranging from premium service coverage to Culinary Collection
membership, which provides access to a curated list of restaurants
from coast to coast.
The Lincoln Way builds off the success of Lincoln Black Label
with outstanding levels of personalized, effortless solutions
delivered with a human touch.
The new pickup and delivery service – which begins with the
all-new Continental – respects what Lincoln clients value most:
their time. The valet service picks up a client’s vehicle for any
service need, at any location, provides the client with a
complimentary loaner vehicle, and return it in the same manner. The
client can track the progress of the service online.
Lincoln is the only luxury automaker to provide standard pickup
and delivery service as part of the vehicle’s warranty.
The Lincoln Experience Center
The latest addition to The Lincoln Way is the new Lincoln
Experience Center in Newport Beach, a high-end shopping
destination. It offers people who are new to Lincoln the
opportunity to learn more about it in a convenient, luxurious
environment.
Guests will have an opportunity to explore the brand, discover
the design inspiration behind the different Lincoln cars and SUVs,
customize their perfect vehicle and take it for a test drive –
around the block or for the weekend - or simply enjoy the Lincoln
connectivity lounge with a complimentary beverage. Should they be
interested in purchasing it, a host at the Lincoln Experience
Center will connect them with the dealer who is most convenient for
them.
Next steps
Future initiatives include a dedicated app that provides clients
with even easier access to existing services and a suite of new
services, like parking solutions and other commerce services
relevant to a luxury client.
The Lincoln Miles leasing service – which allows clients to
monitor miles via a mobile app and web site and earn rewards based
on unused miles at the end of the lease – is currently being
piloted.
“We’re continuing to expand on The Lincoln Way, and as we do,
you’ll see a common theme – effortless and personal service for the
client,” said Galhotra. “Lincoln is matching compelling vehicles
with world-class service.”
More information on The Lincoln Way and the Lincoln Experience
Center is available at www.lincoln.com/experience.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information
about The Lincoln Motor Company, please visit media.lincoln.com or
www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
For news, photos and video, visit
media.lincoln.com
Follow us on Facebook at
facebook.com/lincoln
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version on businesswire.com: http://www.businesswire.com/news/home/20160719006443/en/
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Deep313.594.0942sdeep@lincoln.comorFrancesca
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