- Ford Europe posts best first half total
vehicle sales since 2010, best passenger car sales since 2011, and
best commercial vehicle sales since 1993*
- Ford sales in first half up 7.5% to
718,700 vehicles in its European 20 traditional markets*, up 7.2%
to 792,800 vehicles in Europe 22**, and up 7.1% to 807,500 vehicles
in its European 50 total markets***
- Sales channels: 74% of Ford
passenger car sales in higher value retail and fleet segments – 3
percentage points better year-over-year in first half, and 5 points
above industry average
- CVs: Ford is Europe’s No. 1 CV
brand for the first six months of 2016; Ford CV sales rose 17% in
the first half; best Ranger sales for June and year-to-date since
launch
- SUVs: Best-ever sales for Kuga;
EcoSport sales up 64% in the first half; nearly 4,600 Edge customer
orders confirmed
- Performance cars: Combined sales
of Fiesta ST, Focus ST, Focus RS and Mustang doubled in June and up
116% year-to-date
- High series models: Increase in
sale of Titanium specification to 40% from 36%; Titanium and other
high series models including Mondeo Vignale, Fiesta ST, Focus ST,
Fiesta and Focus Red/Black Editions accounted for 60% of Ford
passenger car sales in June*
Ford posted its best first half for total vehicle sales and
passenger car sales since 2010 and best commercial vehicle sales
since 1993 in its 20 traditional European markets.
Ford total vehicle sales in the Euro 20 rose 7.5 percent to
718,700 vehicles in the first half, which equalled a market share
of 7.9 percent. Including Russia and Turkey, Ford sales rose 7.2%
to 792,800 vehicles in the first six months. Across all of 50
European markets***, Ford vehicles sales increased by 7.1% to
807,500 vehicles in the first half of the year. Market share was
flat at 7.7 percent for the first six months of the year.
Key to Ford of Europe’s first half was a strong performance in
the private retail segment, success in selling higher-end vehicles
and continued commercial vehicle leadership.
“Customers across Europe are buying nicer Fords -- from
performance heroes like Mustang and Focus RS, to our new flagship
Edge SUV, to more upscale Titanium and Vignale versions of our
mainstream vehicles,” said Roelant de Waard, vice president,
Marketing, Sales and Service, Ford of Europe. “Just as importantly,
we have become Europe’s commercial vehicle leader with our Transit
and Ranger line-up.”
Ford sales in higher value sales channels improved in the first
half of 2016, with retail and fleet sales accounting for 74 percent
of Ford car sales, 3 percentage points up on last year and 5
percentage points better than the industry average.
Commercial vehicles:
Ford was Europe’s No. 1 commercial vehicle brand in the first
six months of the year in both its European 20 traditional markets,
and in its Europe 22 market group which further includes Turkey and
Russia.
Ford commercial vehicle sales in the first half of 2016 rose 17
percent to 162,500 vehicles, and market share was up by 0.6
percentage points to 13 percent on increased demand for the
expanded Transit range and the Ranger pickup. In June, Ford’s CV
sales volume was up 18 percent at 29,900 vehicles with a market
share of 12.5 percent, up 0.8 percentage points. Sales of the
Ranger pickup increased by 39 percent in the first half to record
its best since it was launched in 1998.
Transit sales rose 20 percent year-over-year, and retained its
position as the No.1 selling nameplate in the combined 1-tonne and
2-tonne CV through to the end of May, the latest data period
available.
SUVs:
Kuga had its best-ever first half sales with 63,100 vehicles
sold – a 22 percent increase on the same period last year. To date,
about 4,600 European customers have ordered a Ford Edge prior to
the SUV arriving at their local Ford dealerships this summer. In
the compact SUV segment, EcoSport sales rose 64 percent to 30,100
vehicles in the first six months of 2016.
Performance cars:
Combined sales of Ford’s performance line-up – Fiesta ST, Focus
ST, Focus ST diesel, Focus RS and Mustang – doubled in June and
increased by 116 percent year-to-date. Since last September, 8,200
Focus RS customer orders have been taken and 2,700 units delivered
to date. Customer orders for the Ford Mustang now stand at 19,400
since the car was launched in Europe in the third quarter of
2015.
High Specification model sales:
Sales of higher specification Ford models continued to increase
in June. Titanium specification models’ sales rose 4 percentage
points in Ford’s European 20 traditional markets to 40 percent of
total sales. Ford’s high series models – the Titanium models plus
other high series models including Vignale, ST, and Red/Black
Editions – accounted for 60 percent of Ford’s passenger car sales,
up 3 percentage points from June 2015. The latest additions of high
specification sporty models, the Fiesta ST-Line, the Focus ST-Line
and the Mondeo ST-Line are now available to order for the first
time, with further three ST-Line models to follow before the end of
the year.
“The second half will be another exciting product story for Ford
of Europe,” de Waard said. “With the Edge coming out now, the
updated Transit vans with our all-new EcoBlue engine and the new
ST-Line, we will continue to surprise customers. We are also
excited about the KA+, an entry-priced small car that offers
outstanding interior space, fuel efficiency and fun-to-drive
dynamics at an affordable price.”
* Ford of Europe reports its sales for the 20 European main
markets where it is represented through National Sales Companies.
The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic,
Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy,
Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and
Switzerland.
** Ford of Europe’s 20 main markets plus Russia and Turkey.
*** The 50 markets include the traditional 20 markets (see
above), plus Turkey, Russia, as well as Albania, Andorra, Armenia,
Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus,
Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo,
Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia,
Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and
Uzbekistan.
Ford Motor Company is a global automotive and mobility
company based in Dearborn, Mich. With about 199,000 employees and
67 plants worldwide, the company’s core business includes
designing, manufacturing, marketing financing and servicing a full
line of Ford cars, trucks, SUVs and electrified vehicles, as well
as Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience and data and analytics. For more
information regarding Ford, its products worldwide or Ford Motor
Credit Company, visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and
servicing Ford brand vehicles in 50 individual markets and employs
approximately 53,000 employees at its wholly owned facilities and
approximately 68,000 people when joint ventures and unconsolidated
businesses are included. In addition to Ford Motor Credit Company,
Ford Europe operations include Ford Customer Service Division and
24 manufacturing facilities (16 wholly owned or consolidated joint
venture facilities and 8 unconsolidated joint venture facilities).
The first Ford cars were shipped to Europe in 1903 – the same year
Ford Motor Company was founded. European production started in
1911.
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version on businesswire.com: http://www.businesswire.com/news/home/20160715005447/en/
Borbala NagyFord of Europe0221-9018781bnagy12@ford.com
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