Ford and I LOVE NEW YORK Kick Off Summer; First-Ever Collaboration Encourages New Yorkers to Escape the City
June 23 2016 - 12:01AM
Business Wire
- New Ford Escape and the I LOVE NEW YORK
campaign join in a creative collaboration to highlight world-class
destinations and attractions across New York State with today’s
kickoff of world’s largest Escape the Room drive experience at
Skylight at Moynihan Station; event runs through June 26
- Participants in Escape NYC: An Escape
the Room Driving Experience will receive I LOVE NEW YORK and
Ford-created digital Summer Escape Travel Guides highlighting the
state’s diverse vacation regions to help plan their next perfect
weekend escape
- Campaign highlights Gov. Andrew M.
Cuomo’s efforts to encourage New Yorkers and visitors to the state
to take advantage of its diverse tourism destinations
Ford and the I LOVE NEW YORK campaign are inspiring summer
travel by leveraging a popular interactive game to launch the new
Ford Escape SUV and encourage participants to experience New York
State beyond the island of Manhattan.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160622006548/en/
Ford Motor Company and New York State's I
LOVE NEW YORK campaign collaborated with puzzle master Victor Blake
to create the first-ever driveable Escape the Room game with the
new 2017 Ford Escape and a uniquely themed puzzle that celebrates
summer in New York. (Photo: Business Wire)
In a way that’s never been done before – using puzzles and clues
to introduce consumers to the latest technology and features of the
2017 Ford Escape – the integrated New York State-themed experience
incorporates elements from the iconic I LOVE NEW YORK. Escape NYC:
An Escape the Room Driving Experience launches today and runs
through June 26.
The kickoff is part of New York Gov. Andrew M. Cuomo’s efforts
to grow the state’s economy by boosting the tourism industry. As
summer gets underway, I LOVE NEW YORK and Ford are working together
to encourage New Yorkers and visitors to the state to explore its
diverse tourism destinations that span from the Finger Lakes to the
Adirondacks.
To further highlight some of the hidden gems and key
destinations across New York State, Ford and I LOVE NEW YORK are
releasing digital Summer Escape Travel Guides featuring weekend and
extended getaways that can be best enjoyed in the 2017 Ford
Escape.
“We are excited to collaborate with Ford Motor Company and
feature exciting destinations and attractions found across the
state’s 11 vacation regions,” said Howard Zemsky, Empire State
Development president, CEO and commissioner. “Through the
interactive Escape the Room event and Summer Escape Travel Guides,
we are encouraging participants to experience the rich culture,
history, arts and beautiful outdoors the Empire State has to offer.
There is something here for everyone, and we thank Ford for driving
visitors to explore our great state.”
Escape NYC: An Escape the Room Driving Experience – occupying
the historic Skylight at Moynihan Station across from Penn Station
in Midtown Manhattan – is putting hundreds of players behind the
wheel of a 2017 Ford Escape. Part of Gov. Cuomo’s sweeping plan to
create an unparalleled 21st century transportation hub, both
Moynihan Station and Penn Station are currently undergoing
transformation.
Using Ford Escape’s available technologies – and their own wits
– players will try to solve puzzles and successfully escape from an
elaborate series of five rooms in one of the Empire State’s most
iconic buildings. Along the way, they’ll discover a whole new side
of New York, and themselves.
“Ford is thrilled to collaborate with I LOVE NEW YORK and game
creator Victor Blake for the first-ever driveable Escape the Room
experience,” said Ginger Kasanic, Ford experiential marketing
manager. “Ford knows the experience will inspire consumers,
especially millennials, to find their own adventure, and we want to
help them get there.”
Escape NYC: An Escape the Room Driving Experience is open to the
public. Walk-in spots are available each day, but space is limited
and admission is not guaranteed.
The 2017 Ford Escape is available in showrooms now, with a
starting MSRP of $23,600, plus taxes, title, delivery and license
fees.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company, visit
www.corporate.ford.com.
About Escape the Room
Starting with one game played in New York City in October of
2013, Escape the Room has grown into what is now known as the
premiere live game and entertainment company in the United States.
Developed by an all-star team of puzzle designers, theme park
engineers and set designers, Escape the Room creates interactive,
immersive games rooted in hyper-realistic scenarios with state of
the art technology that sets the bar for experiential
entertainment. With dozens of “rooms” in multiple cities across the
country, including Atlanta, Boston, Dallas, Detroit, Houston,
Milwaukee, New York, Philadelphia, Pittsburgh, Scottsdale, St.
Louis, and Washington, DC, Escape the Room brings gaming into the
real world. For more information, visit www.escapetheroom.com.
About New York State
New York State features 11 beautiful vacation regions. New
York’s attractions span from landmarks such as Niagara Falls to the
wine trails of Hudson Valley and treasures like the Baseball Hall
of Fame in Cooperstown. Whether it’s wide-ranging outdoor
activities for the whole family like hiking, culinary wonders and
farm-to-table fresh foods, snowmobiling, skiing and snowboarding,
or the rich history and culture of one of the 13 original colonies,
New York State offers diverse activities for all travelers. For
more information, visit www.iloveny.com. Media can find press
releases and more at www.iloveny.com/thebeat.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160622006548/en/
Ford Motor CompanyWilliam A. Mattiace,
313-815-5449wmattiac@ford.com
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