New 2017 Ford Escape Lands in Primetime, Collaborates with ‘The Blacklist’ and ‘Blindspot’ to Create Custom Content
May 05 2016 - 12:01AM
Business Wire
- New Ford Escape focus of unique
integrations with producers of hit NBC shows “The Blacklist” and
“Blindspot”
- “The Blacklist” actress Mozhan Marnò
interacts with new Ford Escape in TV spots, continuing three-year
relationship between automaker and hit TV show
- Spots during “Blindspot” feature
actress Ashley Johnson in character as FBI agent Patterson
analyzing a new Escape as if it were a crime scene
The new 2017 Ford Escape is teaming with a pair of primetime
crime fighters to give viewers custom content that will air on NBC
throughout May, in pieces jointly created by Ford Motor Co. and
NBC.
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The new 2017 Ford Escape is the focus of
unique integrations with producers of hit NBC shows “The Blacklist”
and “Blindspot.” (Photo: Business Wire)
“The Blacklist” actress Mazhan Marnò, who plays FBI agent Samar
Navabi on the hit show, will appear in an Escape for a three-week
series of commercials during the show’s broadcast. The series of
original content will air May 5, 12 and 19, during “The Blacklist.”
The narrative will highlight various features on the 2017 Escape,
including the available SYNC® 3 driver-connectivity system.
Meanwhile, the new Escape will also be featured in a
collaboration with “Blindspot” producers to create a three-part
custom integration starring actress Ashley Johnson, who plays FBI
agent Patterson on the show. In the spots, Johnson is in character
analyzing a new Escape as if it were a crime scene.
The spots, slated to air May 9, 16 and 23 during “Blindspot,”
will also direct viewers to continue the experience at NBC.com,
where they can enter for the chance to win a Ford Escape in the
“Make Your Escape” Sweepstakes.
For 17 years, Ford Escape has been one of the best-selling
vehicles in the popular small SUV segment by offering advanced
technologies to customers.
The 2017 Escape is designed to continue that leadership when it
arrives in showrooms in May, featuring available SYNC® Connect
technology that gives FordPass® members remote access to their
vehicle from their mobile device.
SYNC Connect enables drivers to use the new FordPass platform to
lock, unlock and locate their Escape, as well as schedule remote
starts and check fuel level. SYNC Connect is included in the
Technology Package on Escape SE and is a standard offering on
Escape Titanium.
“The Blacklist” airs 9-10 p.m. ET/PT on Thursdays; “Blindspot”
airs 10-11 p.m. ET/PT on Mondays.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company, visit
www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160504006942/en/
Ford Motor CompanyWilliam A.
Mattiace313.390.4958wmattiac@ford.com
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