- Volume and market share:
- European 20 markets*: Ford sold 96,900
million units, up 10% compared with January 2015; Ford market share
at 7.9%, up 0.2 percentage points
- European 50 markets**: Ford sold
105,200 units, up 9% versus an industry rise of just 3%; Ford’s
Europe 50 market share up 0.4 ppts to 7.6%
- Commercial vehicles: Up 7%; best
January sales since 2008; market share at 12.7%
- SUVs: EcoSport sales up 50%,
Kuga sales up 19%. New Edge launching first half of 2016
- Performance cars: Combined sales
of Fiesta ST, Focus ST, Mustang sales almost tripled
- Sales channels: Ford sales in
higher value sales channels accounted for 81% of its passenger car
sales, 11 ppts above industry average
- Outlook: Ford of Europe to
launch seven new and refreshed vehicles in 2016, including the new
Kuga and Edge SUVs, Focus RS performance hatch, new powertrain and
technologies for Transit and Transit Custom, and a freshened Ranger
pick-up
Driven by strong demand across its vehicle range – including
SUVs, commercial vehicle and performance cars – Ford’s total
vehicle sales and market share in Europe continued to grow in
January.
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Ford of Europe's drive to increase its
SUV sales continued in January, with EcoSport compact SUV sales up
50 percent and Kuga midsize SUV sales increasing by 19 percent.
(Photo: Business Wire)
For total vehicle and passenger car sales, it was the best
January for Ford since 2012, selling 96,900 vehicles in its 20
traditional European markets. This was almost a 10 percent increase
compared with January 2015, and about 3 percentage points better
than industry growth. Ford market share increased by 0.2 percentage
points to 7.9 percent.
Across all of its 50 European markets, Ford sold a total of
105,200 vehicles – up nearly 9 percent vs an industry growth of
just 3 percent – and driving Ford’s market share up 0.4 of a
percentage point to 7.6 percent.
“The European auto industry is off to a very strong start and
Ford was able to outpace this growth thanks largely to demand for
our SUVs, commercial vehicles and performance vehicles,” said
Roelant de Waard, vice president, Marketing, Sales and Service,
Ford of Europe. “Importantly, we gained share by selling to retail
customers while many others in industry are using self-registration
and rentals sales extensively.”
Ford’s sales in higher value sales channels were markedly up in
January. Retail and fleet sales accounted for 81 percent of Ford’s
car sales in January – 3 percentage points better than in the same
month last year and 11 percentage points better than the industry
average.
Commercial vehicles:
Ford CV vehicle sales enjoyed a strong month, increasing by 7
percent last month on growing demand for the new and expanded
Transit range and the Ranger pickup. It was the best January for
Ford CV sales since 2008. Sales of the Transit Connect and Transit
2-tonne were particularly strong, with sales increases of 28
percent and 16 percent, respectively. Our share of the commercial
vehicle market was 12.7 percent.
SUVs:
Ford’s drive to increase its SUV sales continued in January,
with EcoSport compact SUV sales up 50 percent and Kuga midsize SUV
sales increasing by 19 percent. Due to growing demand for its SUVs
and with the launch of the new Edge large SUV in the first half of
2016, Ford expects its SUV sales to grow by about 30 percent in
2016 compared with 2015, and to break the 200,000 sold barrier for
the very first time in Europe.
Performance:
Combined sales of Ford’s current performance line-up – including
the Fiesta ST, Focus ST and Focus ST diesel, and Mustang – almost
tripled vs January last year. With the launch of the new Focus RS,
Ford expects record sales of performance cars in Europe this year.
In total, some 40,000 Ford performance cars are likely to be sold
in 2016 – a 50 percent improvement on 2015 which itself saw
performance car sales rise by 61 percent.
Outlook:
After increasing market share in each of the past two years and
boosting vehicle sales 10 percent in 2015, Ford will launch seven
new and refreshed vehicles in Europe during 2016, including the new
Kuga and Edge SUVs, Focus RS performance car, new powertrain and
technologies for Transit Custom and Transit 2-tonne, and a
freshened Ranger pick-up.
* Ford of Europe reports its sales for the 20 European main
markets where it is represented through National Sales Companies.
The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic,
Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy,
Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and
Switzerland.
** The 50 markets include the traditional 20 markets (see
above), plus Turkey, Russia, as well as Albania, Andorra, Armenia,
Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus,
Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo,
Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia,
Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and
Uzbekistan.
Ford Motor Company is a global automotive and mobility
company based in Dearborn, Mich. With about 199,000 employees and
67 plants worldwide, the company’s core business includes
designing, manufacturing, marketing financing and servicing a full
line of Ford cars, trucks, SUVs and electrified vehicles, as well
as Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience and data and analytics. For more
information regarding Ford, its products worldwide or Ford Motor
Credit Company, visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and
servicing Ford brand vehicles in 50 individual markets and employs
approximately 53,000 employees at its wholly owned facilities and
approximately 68,000 people when joint ventures and unconsolidated
businesses are included. In addition to Ford Motor Credit Company,
Ford Europe operations include Ford Customer Service Division and
24 manufacturing facilities (16 wholly owned or consolidated joint
venture facilities and 8 unconsolidated joint venture facilities).
The first Ford cars were shipped to Europe in 1903 – the same year
Ford Motor Company was founded. European production started in
1911.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160212005189/en/
Ford of EuropeBorbala Nagy+49 221
9018781bnagy12@ford.comorAdrian Schmitz+49 221
9019929aschmi24@ford.com
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