Ford and Foreigner Join Forces in Choir Fundraisers with Rock Then Roll 4 UR School
August 24 2015 - 10:06AM
Business Wire
- Ford’s Rock Then Roll 4 UR School
initiative will take place in tandem with Foreigner concerts this
October
- High school choirs can submit a video
clip of their choir performing “I Want to Know What Love Is” for
the chance to go on to perform the song on stage at a concert with
Foreigner
- Choir members will also have the
opportunity to rehearse with a Foreigner band member at a local
Ford dealership and host a Drive 4 UR School event to raise up to
$6,000 for their music program.
Ford Motor Company announced today its popular high school
fundraising program – Drive 4 UR School – will collaborate with the
rock band Foreigner to create and host special choir fundraisers in
select states. The initiative, Rock Then Roll 4 UR School, will
take place in tandem with Foreigner concerts this October.
“We are delighted to partner with such an iconic and influential
band like Foreigner to provide support and visibility for high
school choir programs,” said Tracy Magee, Ford experiential
marketing manager. “Rock Then Roll 4 UR School is a unique
iteration of our popular Drive 4 UR School and Drive 4 UR Community
fundraising programs, and we’re hopeful it will inspire local
communities to support students and their passion for music.”
How it works
In select concert cities, high school choirs will have the
opportunity to submit a video clip of their choir performing the
classic Foreigner song “I Want to Know What Love Is” for the chance
to go on to perform the song on stage with the band at a Foreigner
concert. Choir members will also have the opportunity to rehearse
for the performance with a Foreigner band member at a local Ford
dealership and host a Drive 4 UR School event to raise up to $6,000
for their music program. In addition, Ford will match Foreigner
with a $500 donation to the choir.
Ford and Foreigner’s Rock Then Roll 4 UR School schedule
Monday Oct. 5 St. Paul, Minn. Xcel Energy
Center Wednesday Oct. 7 Moline, Ill. iWireless Center Friday Oct. 9
Tulsa, Okla. BOK Center Saturday Oct. 10 Wichita, Kan. Intrust Bank
Arena Sunday Oct. 11 Lincoln, Neb. Pinnacle Bank Arena Wednesday
Oct. 14 Columbus, Ohio Value City Arena at the Jerome Schottenstein
Center Friday Oct. 16 Columbia, S.C. Colonial Life Arena Saturday
Oct. 17 Jacksonville, Fla. Jacksonville Veterans Memorial Arena
Sunday Oct. 18 Greenville, S.C. Peace Center Tuesday Oct. 20
Greeneville, Tenn. Niswonger Performing Arts Center Wednesday Oct.
21 Danville, Ky. Norton Center for the Arts Friday Oct. 23
Appleton, Wis. Fox Cities Performing Arts Center Saturday Oct. 24
Milwaukee BMO Harris Bradley Center
Dates and contest availability subject to change.
About the JDRF concert
Also taking place today is a private fundraiser and acoustic
concert hosted by Edsel Ford at Ford Motor Company Conference and
Event Center to raise money for Juvenile Diabetes Research
Foundation. The event will feature a performance by Foreigner, and
will be recorded and released by Sony in 2016.
MOSAIC, a choir made up of high school students from Detroit and
the surrounding area, will perform live at a pre-show reception,
then join Foreigner on stage to perform the song “I Want to
Know What Love Is” during the evening’s main event.
Foreigner will donate royalties from the recording to JDRF.
About Foreigner’s work with high school choirs
Foreigner began a choir promotion to engage with high school
choirs nationwide in 2012. Since then, more than 225 high schools
have embraced the band’s program, which has touched the lives of
close to 6,000 students, their parents and teachers. In the last
three years, Foreigner has donated more than $200,000 directly to
high schools and to the GRAMMY Foundation.
About Ford’s Drive 4 UR School program
Now in its eighth year, Ford’s Drive 4 UR School has raised more
than $25 million for high schools across the United States,
empowering students by providing much-needed funding for
extracurricular athletic and educational activities. High schools
team up with Ford dealerships to organize Drive 4 UR School events,
with the dealerships providing the vehicles and the schools
organizing and promoting the events. For each valid test drive
conducted during the fundraiser, Ford donates $20 to the school –
up to $6,000.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Michigan, manufactures or distributes automobiles across
six continents. With about 195,000 employees and 66 plants
worldwide, the company’s automotive brands include Ford and
Lincoln. The company provides financial services through Ford Motor
Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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Ford Motor CompanyElizabeth
Weigandt313.845.4147eweigand@ford.com
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