CARLSBAD, Calif., Jan. 17, 2017 /PRNewswire/ -- In 2015,
Callaway Golf Company (NYSE: ELY) introduced a revolutionary ball
called Chrome Soft that combined distance and control with a high
level of soft feel unheard of in a tour ball. Callaway Tour Staff
pros switched to it quickly and won with it often. 22 professional
tournament victories have so far been earned by pros playing a
Chrome Soft Golf Ball.
Today Callaway has introduced a new ball, Chrome Soft X, to give
players another performance choice. The table below illustrates the
differences between Chrome Soft X and Chrome Soft.
|
Performance
|
Chrome Soft
X
|
Chrome
Soft
|
|
Distance
|
Long
|
Long
|
|
Feel
|
Soft
|
Softer
|
|
Flight
|
Piercing &
Workable
|
High &
Straight
|
|
Greenside
Control
|
High
degree
|
High
degree
|
Chrome Soft X and Chrome Soft share four-piece ball construction
consisting of Callaway's innovative two-layer Dual SoftFast Core®,
spin-regulating SubMantle and ultra-soft urethane cover, as well as
flight-extending HEX aerodynamics. The difference lies in Chrome
Soft X's firmer core and cover combination, which promotes more
ball speed off the tee, more spin through-the-bag, and a piercing
and workable ball flight.
"Chrome Soft is designed to promote a high, straight,
distance-enhancing trajectory," said Dave
Bartels, Callaway's senior director of golf ball R&D.
"In Chrome Soft X we wanted to create a ball that does everything
Chrome Soft does, but with a piercing trajectory and more workable
ball flight desired by many Tour professionals and elite
amateurs."
Chrome Soft X and Chrome Soft are available in white and yellow
color options. Chrome Soft X becomes available at retail starting
February 3, 2017. New product
introduction retail price for a dozen Chrome Soft or Chrome Soft X
balls is $39.99. Personalization is
available.
Callaway Tour Staff pros who currently play a Chrome Soft Golf
Ball include Phil Mickelson,
Patrick Reed, Jim Furyk, Danny
Willett, 2016 PGA Tour Rookie of the Year Emiliano Grillo, 2016 Ryder Cup standout
Thomas Pieters, Daniel Berger, and Wes
Bryan, who won three times on the Web.com Tour last year to
earn a "battlefield promotion" to the PGA Tour.
For more information, please visit www.CallawayGolf.com
About Callaway Golf
Through an unwavering
commitment to innovation, Callaway Golf
Company (NYSE:ELY) creates products designed to make every
golfer a better golfer. Callaway Golf
Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands
worldwide. For more information please
visit www.callawaygolf.com.
Prices shown are Callaway's New Product Introduction Prices.
Actual prices are set by retailers and may vary.
Media contact:
Scott
Goryl
scott.goryl@callawaygolf.com
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SOURCE Callaway Golf