CARLSBAD, Calif., May 18, 2015 /PRNewswire/ -- Tonight at
6:00 P.M. PST Callaway Golf Company
will embark upon an ambitious new content marketing endeavor: a
25-minute talk show broadcast live from a fully equipped studio at
the company's global headquarters in Southern California. Called Callaway
Live, the weekly show will feature unscripted conversations
with public figures from the sports, arts, entertainment, media and
business worlds who share a passion for golf.
Callaway Live is captured before a studio audience, and
will be streamed on the company's web site, on partner sites and
across social media channels. Viewers can tune in at
CallawayGolf.com/CallawayLive
Confirmed guests include former Ford CEO Alan Mulally and Jon
Leiberman, News Correspondent for the Howard Stern Show.
Legendary announcer Dick Enberg, who
has done play-by-play for the Olympics and nine Super Bowls, among
numerous other major sports events, will headline tonight's
premiere episode of Callaway Live.
"Callaway Live is about unscripted and lively conversations with
people connected to the game," says Harry
Arnett, Callaway's SVP Marketing. "We're able to give our
audience access in a modern format to suit their viewing
behavior."
Callaway Live represents the continued evolution of the
company's content marketing strategy, which centers on rapid and
efficient content production -- and digital distribution -- to
better match the consumption habits of many modern golfers.
About Callaway Golf
Callaway Golf Company creates products designed to make every
golfer a better golfer. Callaway Golf Company manufactures and
sells golf clubs and golf balls, and sells golf accessories, under
the Callaway Golf® and Odyssey® brands worldwide. For more, please
visit http://www.CallawayGolf.com
CONTACT:
Scott
Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
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SOURCE Callaway Golf