ANN ARBOR, Mich., Oct. 5, 2015 /PRNewswire/ -- How do
you introduce "American pizza" to the original home of one of the
world's most popular foods? For a global brand like Domino's, the
answer is: you don't.
Instead, you introduce an American-founded brand launched
by local ownership, which sources 100 percent local ingredients to
create what is ultimately a local pizza menu. The result: Domino's
(NYSE:DPZ) today opened its first store in Italy, in the northern city of Milan.
ePizza S.p.A, doing business as Domino's Pizza Italia, holds the
new master franchise rights to operate the Domino's brand in
Italy. The franchise, led by
Alessandro Lazzaroni, 36, plans to open three stores in
Milan before year's end. Lazzaroni
has years of successful, entrepreneurial experience behind him, as
he recently served as commercial retail director of Galbuser, a
premium Italian bakery company. He also served as business insights
and marketing manager for McDonald's.
"Domino's is a global brand, with American roots, and we're
proud to be able to introduce it to the Italian people – with a
twist," said Lazzaroni. "We will be using a recipe created by us,
using locally-sourced wheat. Everything else is purely Italian. We
are purchasing all of our products from Italian producers. We've
created our own recipe, starting for the original pizza recipe,
with Italian products, like 100 percent tomato sauce and
mozzarella, and products like Prosciutto di Parma, Gorgonzola, Grana Padano and Mozzarella
di bufala Campana.
"We will also leverage Domino's excellence in technology, being
able to operate online delivery as nobody else, to bring to Italian
people what is fully missing today: a very good local pizza served
at home quickly and hot, which can be ordered online with few
clicks and at a very competitive price."
"The beauty of pizza is in its customization," said Richard Allison, president of Domino's
International. "Pizza can be made to appeal to the tastes of the
individual. It can also be customized to meet the tastes of an
entire market, and that's we've done here. We have found great
local ownership who wants to take our business model of great food
delivered quickly and give it an Italian 'flavor.' We're proud to
be the brand that the newly-formed franchise company wants to
introduce to their fellow Italians.
"Italy can be a major milestone
for the recognized world leader in pizza delivery, as no major
American pizza brand has successfully entered the market," Allison
continued. "We're going where no major pizza brand has gone
before."
Italians are said to eat pizza an average of seven times per
month.
In addition to the traditional Margherita (favored by 70 percent
of Italian consumers), Domino's will offer all other favorites such
as Napoli and Sicilian. Desserts
on the menu include other local products, including Tortino Al
Cioccolato and Tiramisu. Customers will be able to order at
www.dominositalia.it.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the recognized world leader in pizza delivery,
with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with a global enterprise of
more than 12,100 stores in over 80 international markets. Domino's
had global retail sales of over $8.9
billion in 2014, comprised of more than $4.1 billion in the U.S. and nearly $4.8 billion internationally. In the third
quarter of 2015, Domino's had global retail sales of over
$2.1 billion, comprised of over
$1.0 billion in the U.S. and over
$1.1 billion internationally. Its
system is comprised of independent franchise owners who accounted
for nearly 97% of Domino's stores as of the third quarter of 2015.
Emphasis on technology innovation helped Domino's generate
approximately 50% of U.S. sales from digital channels at the end of
2014, and reach an estimated run rate of $4.0 billion annually in global digital sales.
Domino's features an ordering app lineup that covers nearly 95% of
the U.S. smartphone market and has recently introduced several
innovative ordering platforms, including Ford SYNC®,
Samsung Smart TV® and Pebble Watch, as well as Twitter
and text message using a pizza emoji. In June 2014, Domino's debuted voice ordering for
its iPhone® and Android™ apps, a true
technology first within traditional and e-commerce retail.
Order – www.dominos.com
Mobile – http://mobile.dominos.com
Digital Info – anyware.dominos.com
Company Info – biz.dominos.com
Twitter – http://twitter.com/dominos
Facebook – http://www.facebook.com/dominos
YouTube – http://www.youtube.com/dominos
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SOURCE Domino's Pizza