PLANO, Texas, June 13, 2016 /PRNewswire/ -- Today, Dr
Pepper launches its Pick Your Pepper campaign - an experience of
self-expression involving the nationwide distribution of hundreds
of new, limited edition, custom printed Dr Pepper 20-ounce bottles.
Backed by a robust digital, social, radio and in-store campaign, Dr
Pepper Pick Your Pepper puts the spotlight on individuality,
encouraging consumers to choose the label that speaks uniquely to
them.
Available in stores this summer, the Pick Your Pepper custom
label bottles mark the first time that the brand has shifted from
the traditional trademark labeling to create a truly bespoke
experience. Leveraging unique digital technology in which
text, graphics and images can be changed from one printed piece to
the next in mass quantity, every case delivered by bottlers to
retailers will be unique.
"The Pick Your Pepper labels and campaign are an exciting new
program for Dr Pepper that allows us to further tap into
millennials' passion for nostalgia and self-expression," said
Derek Dabrowski, senior director,
marketing for Dr Pepper. "By creating a variety of unique labels
and immersive online, digital and social extensions, we invite our
fans to celebrate their individuality and find a label that best
fits their personality, mood or passion."
Dr Pepper invites fans into the Pick Your Pepper culture, from
unicorn lovers to fishing fanatics, and encourages them to explore
the Hall of Labels and DIY their own #pickyourpepper GIF at
www.drpepper.com/pickyourpepper. Whether it's putting a dinosaur in
space or a monster truck on cheetah print, the Pick Your Pepper
experience gives consumers customization through exploration
empowering them to use the label artwork to create and share 4,000
possible GIF combinations.
Dr Pepper Pick Your Pepper is supported with social, digital and
traditional media programs. One of which includes a
partnership with Tinder leveraging their new Tinder
Polls feature, an influencer program that will tap into popular
digital influencers and digital video vignettes such as
Rollerskaters and Superheroes, as well as radio spots and
billboards, that all pull through the Pick Your Pepper spirit.
Pick one up today at your local retailer. Unique designs. One
delicious taste. So many ways to Pick Your Pepper. To learn more
about Dr Pepper Pick Your Pepper, visit
www.DrPepper.com/pickyourpepper.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper
Snapple Group (NYSE: DPS), is the oldest major soft drink in
the United States. Since 1885, the
23 flavors of Dr Pepper have earned legions of fans that enjoy its
unique, refreshing taste. The brand is available in Regular, Diet,
10 calorie, Caffeine Free and Cherry varieties. DPS is a leading
producer of flavored beverages, marketing Dr Pepper and 50-plus
other beverage brands across North
America and the Caribbean.
For more information, visit DrPepper.com or DrPepperSnapple.com.
For the brand's latest news and updates, follow Dr Pepper at
Facebook.com/DrPepper or Twitter.com/DrPepper.
Contact:
Dr Pepper Snapple
Group
Brian Bell
(972) 673-6688
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Photo - http://photos.prnewswire.com/prnh/20160613/378473
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SOURCE Dr Pepper Snapple Group