PLANO, Texas, June 10, 2016 /PRNewswire/ -- It's National Iced
Tea Day, and Snapple wants to remind Americans to take a break to
celebrate our great land during this patriotic summer. To encourage
fans to enjoy their much-needed break time, Snapple is celebrating
with new limited-time flavors throughout the election season and an
integrated consumer campaign.
"This summer is unlike most others and we want Americans to
celebrate it appropriately. In addition to Independence Day, Americans are in the midst of
the 2016 Presidential election campaign and gearing up to root for
Team U.S.A. in the summer
Olympics. It's the perfect time to tap into what's happening in
American culture and remind Snapple lovers to take a break and
enjoy this summer," said Brent
Chism, director of content and marketing, Snapple. "With our
latest campaign and new tea flavors, we're doubling down on
patriotism and celebrating Snapple's position as a national icon of
fun, optimism and, of course, break time."
Oh Say Can You TEA
Recently, Snapple launched Oh Say
Can You TEA, a black tea with strawberry flavor and a hint of mint,
offering the perfectly refreshing experience for this time of year.
Available through July 4, the new tea
flavor has been supported with social, digital and traditional
media and marks the first time that a limited-time Snapple product
has received national TV support. Oh Say Can You TEA TV creative
pays homage to the Snapple Real Fact that, "In Massachusetts, it's
illegal to dance to the National Anthem."
Snapple TEAcision 2016
Later this summer, Snapple is
launching two new seasonal flavors – a Red
Fruit tea flavor incorporating pomegranate, cherry and
raspberry, and a Blue Fruit tea flavor with blueberry and
blackberry. Similar to its Oh Say Can You TEA predecessor,
Snapple's new Red and Blue teas are also backed by an integrated
marketing campaign that taps into the excitement around the 2016
Presidential election.
Snapple lovers can enjoy the new teas when they hit the market
in September. But prior to that, Snapple will be popping up in
cities that are hosting major political events, including
Philadelphia and St. Louis, to hack the political arena and
give fans a sneak peak of the new flavors.
To do this, Snapple has enlisted the help of actor and Snapple
fan Michael Rapaport, who will serve
as a break time correspondent. At his various stops, Rapaport will
arrive like any other self-respecting campaigner in a wrapped
Snapple "Break State Bus," which he'll use as a base of operations
for giveaways, blind taste tests of Snapple Red Fruit Tea and Blue
Fruit Tea and consumer debates with topics about anything
except politics.
"With all the controversy and debate happening these days, you
see a lot of brands shy away from anything political. That's why
Snapple is jumping into the conversation to give fans a break from
it all," said Rapaport. "Snapple is a hilarious brand founded in
New York and I've got New York roots myself. So of course I'd want
to help Snapple lovers celebrate break time with Red Fruit Tea and Blue Fruit Tea leading up to
the election."
Digital creative supporting Snapple's Red Fruit and Blue Fruit teas enables fans to
take a break with an interactive "create-a-campaign" break tool,
which generates a customized, patriotic and ridiculously awesome
campaign ad. In addition Snapple lovers can also take an online
"Can-Tea-Date" quiz to discover their true flavor profile and see
if they lean Red Fruit Tea or Blue
Fruit Tea. In addition, Snapple will develop entertaining digital
videos featuring Rapaport hosting blind taste tests of Snapple Red
and Blue teas at the Snapple "Break State Bus."
TV spots for Snapple Red Fruit Tea and Blue Fruit Tea will
reference the little-known Snapple Real Fact that, "Astronauts can
vote from space."
To learn more about Snapple, visit www.snapple.com.
About Snapple
Snapple, a brand of Dr Pepper Snapple
Group (NYSE: DPS), is a leader in great-tasting premium beverages.
Founded in 1972 by three childhood friends, Snapple got its start
in Greenwich Village,
New York, and is now available throughout the United States. Snapple prides itself on
developing, producing and marketing a wide variety of premium
beverages, including ready-to-drink iced teas, juice
drinks, 100% juices and water. DPS is a leading producer of
flavored beverages, marketing Snapple and 50-plus other brands
across North America and the
Caribbean. For more
information, visit Snapple.com or DrPepperSnapple.com. For the
brand's latest news and updates, follow Snapple
at Facebook.com/Snapple or Twitter.com/Snapple.
Photo - http://photos.prnewswire.com/prnh/20160609/377811
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/this-national-iced-tea-day-snapple-announces-its-patriotic-summer-300282964.html
SOURCE Dr Pepper Snapple Group