PLANO, Texas, March 10, 2016 /PRNewswire/ -- This June, Dr
Pepper is kicking off its Pick Your Pepper campaign by releasing
hundreds of unique label designs that will be on 20-oz. bottles of
Dr Pepper. The summer campaign celebrates millennial
self-expression and gives Dr Pepper fans a chance to let their
individuality shine every time they grab a bottle.
The label designs are inspired by various millennial "passion
point" categories such as 90s Retro Fan, Cat Lover, Vinyl
Collector, Fashionista, Gamer and many more.
"Individuality is a trait that Dr Pepper has always celebrated
and, like our consumers, each of these new labels has its own
unique personality," said Jaxie Alt,
senior vice president of marketing and sponsorships for Dr Pepper
Snapple Group. "Dr Pepper is known for its one-of-a-kind flavor and
this campaign brings that to life and encourages fans to do the
same with each drink."
Every case of Dr Pepper regular delivered by bottlers to
retailers will feature a unique combination of designs. The new
labels go in market this June and will be supported with social,
digital and traditional media.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group
(NYSE: DPS) is a leading producer of flavored beverages in
North America and the Caribbean. Our success is fueled by more than
50 brands that are synonymous with refreshment, fun and flavor. We
have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading
brands are No. 1 or No. 2 in their flavor categories. In addition
to our flagship Dr Pepper and Snapple brands, our portfolio
includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch,
Mott's, Mr & Mrs T mixers, Penafiel, Rose's, Schweppes, Squirt
and Sunkist soda. To learn more about our iconic brands and
Plano, Texas-based company, please
visit www.DrPepperSnapple.com. For our latest news and updates,
follow us at www.Facebook.com/DrPepperSnapple or
www.Twitter.com/DrPepperSnapple.
Media Contacts:
Brian Bell
Dr Pepper Snapple Group
brian.bell@dpsg.com
972-673-6688
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SOURCE Dr Pepper Snapple Group