Canada Dry offers Canadians a new flavour of a
club soda favourite
TORONTO, March 23, 2015 /CNW/ - Starting this month,
Canada Dry is expanding its line up with new Canada Dry Lemon Lime
Club Soda. This refreshing new beverage, with a hint of lemon
and lime, is naturally flavoured, unsweetened and low in
sodium.
"The sparkling water category has experienced strong growth over
the past few years and Canada Dry Club Soda has been a consumer
favourite," said Carol-Anne Gower,
Vice President, Marketing and Business Development, Canada Dry
Mott's. "We also know consumers enjoy variety and flavour in their
beverages. When we asked them about adding flavour to Canada
Dry Club Soda, the response was overwhelming and we knew we were on
the right track."
To support the launch of this new product, a national English
and French marketing campaign was developed. The Look
Who's In The Club Now campaign aims at reaching savvy consumers
who are looking to make smart, informed decisions they can feel
good about. A national print media campaign in specialty
publications across Canada will
support the launch. Print creative was developed by
Brand Fire. All media buying was
managed by Mindshare. Public relations and social media were
developed by Veritas Communications. Packaging was designed by
Lampo.
Canadians can find the new product in grocery stores across the
country, available in 12-packs of 355ml cans.
About Canada Dry Mott's Inc.
Canada Dry Mott's, is a leading beverage business marketing a wide
range of soft drinks, juices, teas, mixers and other premium
beverages throughout Canada. In addition to Canada Dry, the
company's portfolio includes Mott's Garden Cocktail, Mott's
Clamato, Mott's Fruitsations, Orangina, Schweppes, Crush, Dr
Pepper, and Mr & Mrs T mixers. Based in Mississauga,
Ontario, Canada Dry Mott's is
a subsidiary of Dr Pepper Snapple (NYSE:DPS), one of the leading
refreshment beverage businesses in North America. For more
information, please visit www.canadadrymotts.ca.
SOURCE Canada Dry Mott's Inc.