ADVFN - Advanced Financial Network.
HOME» NYSE » D » DPS Stock Price » DPS Stock News

Dr Pepper Snapple Gp Share News

 Dr Pepper Snapple Gp Stock Price
DPS Stock Price
 Dr Pepper Snapple Gp Stock Chart
DPS Stock Chart
 Dr Pepper Snapple Gp Stock News
DPS Stock News
 Dr Pepper Snapple Gp Company Information
DPS Company Information
 Dr Pepper Snapple Gp Stock Trades
DPS Stock Trades

Coconut Water Brand Vita Coco Sees $100 Million In Sales This Year

By Paul Ziobro Of DOW JONES NEWSWIRES NEW YORK -(Dow Jones)- Coconut water brand Vita Coco is on track to more than double sales this year to $100 million, founder Michael Kirban said Tuesday, hoping to gain share in the niche beverage category where rivals are backed by Coca-Cola Co. (KO) and PepsiCo (PEP). All Market Inc., owner of Vita Coco, hopes to get a boost as it launches the first national advertising campaign for the seven-year old brand this summer featuring recording artist Rihanna. "We want to make some really big moves this year," Kirban, chief executive of All Market, said in an interview. Vita Coco, which had $40 million in 2010 sales, is distributed through Dr Pepper Snapple Group Inc. (DPS). It is privately held, with Kirban and co-founder Ira Liran owning a majority stake. Other investors include Verlinvest SA, a Brussels investment firm tied to Interbrew, now a part of Anheuser-Busch InBev (BUD, ABI.BT), and celebrities like Madonna and Demi Moore. The seven-year old Vita Coco vies with several other coconut water brands. Coke in 2009 invested $15 million in Zico Beverages and Pepsi last December became majority owner of O.N.E. when it increased its stake in the company. Pepsi also owns the Brazilian coconut water company Amacoco and its Naked Juice line also has a coconut water variety. In the U.S., Kirban says Vita Coco controls 60% of the coconut water category, which has about $350 million in annual sales. That still makes the drink a tiny player in the $115 billion North American market, according to trade publication Beverage Digest, but investments by both Coke and Pepsi show belief that the category has potential. The drink is touted as having electrolytes and being high in potassium, both attractive features to consumers interested in so-called functional beverages that are healthier than sugary sodas. "They are functional, natural and low in calories--it's an attractive proposition," Beverage Digest publisher John Sicher said. He added that flavored versions of coconut water will likely do better than the plain variety since the taste doesn't appeal to everyone. "With some consumers in the U.S., there's some taste resistance," Sicher said. "The jury is still out on how coconut water is going to play out in the U.S." In addition to regular flavor, Vita Coco also comes in tangerine, pineapple and peach and mango flavors. Like other drink brands, Vita Coco has grappled with higher commodity costs this year. Prices for coconut oil, which is harvested from mature coconuts, have surged over the past year, Kirban said. As a result, farmers are leaving coconuts on trees longer, in turn sending prices from coconut water, which comes from young coconuts, higher. The weak U.S. dollar is also sending costs higher, since Vita Coco sources most of its coconut water from Brazil and southeast Asia. The higher costs forced to company to raise prices 7% in April, the first increase in a year. An 11-ounce carton of Vita Coco now costs about $2 and 17-ounce cartons cost around $3. Kirban says he's received offers to buy the brand, but, "When you're growing at 200% a year, it doesn't feel like the right time to sell," Kirban said. The New York Post recently said that the company had a valuation of $200 million. -By Paul Ziobro, Dow Jones Newswires; 212-416-2194; paul.ziobro@dowjones.com

Stock News for Dr Pepper Snapple Gp (DPS)
DateTimeHeadline
02/12/201417:09:09MARKET SNAPSHOT: U.S. Stocks Slip After Biggest 4-day Surge In...
02/12/201411:27:04MARKET SNAPSHOT: U.S. Stocks Search For Direction After 4-day...
02/09/201408:16:39MARKET SNAPSHOT: Stocks Stabilize; Now It's Up To Yellen, The...
02/07/201416:02:20Food Earnings Scheduled; Fed's Yellen to Testify -- Week Ahead
11/15/201307:04:51Bridgewater Associates LP 3Q 13F: Largest Eliminations
11/15/201306:57:24Millennium Management 3Q 13F: Holdings As Of Sep -2-
11/15/201306:57:23Millennium Management 3Q 13F: Holdings As Of Sep 30
11/14/201307:21:25GAMCO Asset Management Inc. 3Q 13F: Largest -2-
11/14/201307:21:24GAMCO Asset Management Inc. 3Q 13F: Largest Sales
11/14/201307:21:23GAMCO Asset Management Inc. 3Q 13F: Holdings As -2-
11/14/201307:21:23GAMCO Asset Management Inc. 3Q 13F: Holdings As Of Sep 30
07/24/201308:30:55Dr Pepper Snapple Net Falls 13%
06/20/201313:41:45Glass Bottles Give Soda Makers Pop in Down Market
05/29/201313:37:50Pepsi CEO Sees Unique Opportunity to Win Back Soda Drinkers
04/24/201308:55:01Dr Pepper Snapple 1st-Quarter Net Rose 3.9%; Sales Volume Down
04/09/201313:15:59N.Y. Comptroller: Southwest, 4 Other Companies to Disclose Political...
02/08/201316:40:23WEEK AHEAD: McGraw-Hill, Consumer-Foods Companies to Report Results
01/25/201319:56:12PepsiCo: Gatorade Will End Use of Brominated Vegetable Oil Ingredient...
11/13/201217:14:09Companies Raise Bond Deal Sizes on Strong Demand Tuesday
10/08/201210:48:00Coca-Cola, Dr. Pepper to Provide Calorie Counts on Vending Machines

Dr Pepper Snapple Gp and other New York Stock Exchange stock quotes are delayed by at least 20 minutes.
All other stock price data is delayed by at least 15 minutes unless otherwise stated.
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Contact Us | Copyright 1999-2007 ADVFN PLC. | Privacy Policy | Investment Warning | Data accreditations | Investor Relations

ADVFNADVFN ItalyADVFN GermanyADVFN FranceADVFN BrazilADVFN JapanADVFN UKADVFN US noad