Transforma education program of the Rio 2016 Olympic and
Paralympic Games reaches more teachers and students thanks to TOP
Partners
In an effort to create new educational opportunities for
students and teachers across Brazil, The Dow Chemical Company
(NYSE: DOW), a global leader in science and innovation, and
Bridgestone Corporation, the world’s largest tire and rubber
company, worked with key stakeholders in cities throughout Brazil
to support and evolve Transforma, the official education program of
the Rio 2016 Olympic and Paralympic Games.
The collaboration of the two Worldwide Olympic Partners helped
the Rio Organizing Committee for the Olympic Games (ROCOG) expand
the scope and impact of the program, which is designed to bring
Olympic and Paralympic values to local schools, create
sports-themed educational curriculum, and introduce students to new
sports beyond primary national interests like football (soccer),
basketball, volleyball and handball.
With support from Dow and Bridgestone, Transforma created free
digital tutorials, training for educators and classroom content to
engage 7 million students from more than 12,000 schools in over
2,500 Brazilian cities since its creation in 2013.
“Transforma’s partnerships with Dow and Bridgestone helped our
program reach a larger number of students and teachers throughout
the country,” said Vanderson Berbart, education manager of Rio
2016. “A program with strong partners will no doubt help in the
process of building an educational legacy in Brazil.”
As global leaders cumulatively operating in Brazil for more than
150 years, Dow and Bridgestone applied separate approaches with the
program but shared one common objective: make a positive impact in
communities and leave a lasting legacy across the country through
support of the Rio 2016 Olympic Games.
Aligning with its 2025 Sustainability Goals, Dow served as the
premier corporate partner of Transforma and provided content
focused on science and sport. Dow scientists worked in partnership
with Rio 2016 educators to develop nine digital classes in physics,
chemistry, biology and environmental studies that are taught
through the lens of the Olympic Games.
Dow’s support helped Transforma expand to seven additional
cities in which Dow has operations, including Guarujá, Jacareí,
Pindamonhangaba, Franco da Rocha, Jundiaí (in the State of São
Paulo), Salvador and Candeias (in the State of Bahia). As a result
of this expanded reach, educators in 420 additional schools and
181,000 students benefited from training opportunities and sports
festivals.
“The Olympic Movement and Transforma demonstrate the potential
of sport and science, contributing to the lasting improvement of
science education across Brazil," said Fabian Gil, president of Dow
Latin America. “In 2016, with the first Olympic Games on our home
soil, Dow celebrates 60 years in Brazil. We are able to go beyond
our sustainable solutions contributing to the success of the Games,
and demonstrate our commitment to the communities we call home and
to building the workforce of tomorrow.”
Through Bridgestone’s support, Transforma provided training
sessions to physical education teachers in Santo André (SP) and
Camaçari (BA) – two cities in which the company maintains
operations. The training sessions were led by Rio 2016 sports
professionals and offered new techniques for using Olympic sports
to create interactive educational opportunities.
In addition, Bridgestone reached more than 270,000 students
through the creation of digital training modules for sustainability
practices related to water, waste, animals and conscious
consumption, as well as four television programs focused on sport
and education. Bridgestone also helped organize sports festivals in
these two communities that helped more than 1,200 students and 100
teachers engage with new Olympic and Paralympic sports, including
diving, badminton, judo, table tennis and karate, among others.
“Bridgestone has a history of supporting sports in Brazil, and
we are proud that through our Worldwide Olympic Partnership we can
help advance a social legacy through sports and education,” said
Fabio Fossen, president of Bridgestone Brazil. “We are honored to
collaborate with a fellow TOP to support Transforma in this
important work and bring the excitement of the Olympic Games beyond
Rio de Janeiro.”
The Transforma Program is present in all 26 states and the
Federal District in Brazil and stands as one of the greatest
legacies of the Olympic Games. It has also crossed the border into
more than 20 other countries, including Germany, Argentina, France,
Spain, Japan, Greenland and the Netherlands, and is receiving
applications from schools in the United States. Transforma’s main
goal is to expand the sports menu of schools and promote the
practice of Olympic and Paralympic values such as friendship,
inspiration and courage. The program is now public policy in Brazil
and will continue after the Olympic Games as a distance learning
platform of the Ministry of Education. For more information visit
http://www.rio2016.com/educacao/en/.
About Dow
Dow (NYSE: DOW) combines the power of science and technology to
passionately innovate what is essential to human progress. The
Company is driving innovations that extract value from material,
polymer, chemical and biological science to help address many of
the world's most challenging problems such as the need for clean
water, clean energy generation and conservation, and increasing
agricultural productivity. Dow's integrated, market-driven,
industry-leading portfolio of specialty chemical, advanced
materials, agrosciences and plastics businesses delivers a broad
range of technology-based products and solutions to customers in
approximately 180 countries and in high-growth sectors such as
packaging, electronics, water, coatings and agriculture. In 2015,
Dow had annual sales of nearly $49 billion and employed
approximately 49,500 people worldwide. The Company's more than
6,000 product families are manufactured at 179 sites in 35
countries across the globe. On June 1, 2016, Dow became the 100
percent owner of Dow Corning Corporation’s silicones business, a
global company with sales of greater than $4.5 billion in 2015, 25
manufacturing sites in 9 countries and approximately 10,000
employees worldwide. References to "Dow" or the "Company" mean The
Dow Chemical Company and its consolidated subsidiaries unless
otherwise expressly noted. More information about Dow can be found
at www.dow.com.
About Bridgestone
Bridgestone Corporation, headquartered in Tokyo, is the world’s
largest tyre and rubber company. In addition to tyres for use in a
wide variety of applications, it also manufactures a broad range of
diversified products, which include industrial rubber and chemical
products and sporting goods. Its products are sold in over 150
nations and territories around the world.
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version on businesswire.com: http://www.businesswire.com/news/home/20160822006062/en/
For further information contact:Jamie Ellis – Dow Media
Relationsjellis@dow.com989-636-3325orFernão Silveira – Dow
Brasilfsilveira@dow.com(11) 950-339-814orJosiene Santana –
Bridgestonesantanajosiene@la-bridgestone.com(11)
4433-1639orGuilherme Lorenzetti – Edelman
Significaguilherme.lorenzetti@edelmansignifica.com(11)
3060-3116orJoana Marins – Edelman
Significajoana.marins@edelmansignifica.com(11)
95375-2330orBridgestone do Brasil Indústria e Comércio
Ltda.Avenida Queirós dos Santos, 1717, Casa Branca09015-901 –
Santo André – SP – Brasilwww.bridgestone.com.brorDow Brasil
S/AAv. da Nações Unidas, 14.171 - 5º andarDiamond Tower - CEP:
04794-000 - São Paulo/SPwww.dowbrasil.com
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