Disney to Donate up to One Million Books in
2017 through First Book; More than 57 Million Books Distributed To
Date
Emma Watson to Narrate "Magic of
Storytelling" PSA Presented Across Disney|ABC Television Group's
Multiple Platforms
In release dated January 4, 2017, the second paragraph of the
boilerplate for Disney Consumer Products and Interactive Media has
been updated.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170104005664/en/
The fifth annual "Magic of Storytelling"
campaign encourages families to read together and share the gift of
reading in their communities. (Graphic: Business Wire)
The corrected release reads:
DISNEY AND ABC INVITE FAMILIES TO READ
TOGETHER DURING FIFTH ANNUAL “MAGIC OF STORYTELLING” CAMPAIGN AND
SECOND ANNUAL DISNEY READS DAY
Disney to Donate up to One Million Books in
2017 through First Book; More than 57 Million Books Distributed To
Date
Emma Watson to Narrate "Magic of
Storytelling" PSA Presented Across Disney|ABC Television Group's
Multiple Platforms
Today, Disney and ABC announced it will donate up to one million
books to First Book, a nonprofit that provides new books to
educators and organizations serving children from low-income
families, during its fifth annual Magic of Storytelling campaign
from now through March 31.
The Magic of Storytelling campaign aims to inspire families’
imaginations, cultivate a lifelong love of reading in kids, and
bring books to underserved communities across the country. Over the
past 16 years, Disney has donated 57 million books to First Book.
Together with First Book, Disney Publishing Worldwide and
Disney|ABC Television Group are committed to placing up to one
million more books in the hands of children in need across the
country.
“We are so proud to have donated more than 57 million books
through our long-standing collaboration with Disney,” said Kyle
Zimmer, president and CEO of First Book. “Each year, the excitement
around the Magic of Storytelling campaign grows, inspiring millions
of individuals to help us bring much-needed new books to
children in need.”
As part of the Magic of Storytelling campaign, families are
encouraged to put everything else down, pick up a book, and read
independently or together during the second annual nationwide
Disney Reads Day on February 4. Families can do this at home by
taking time to read their favorite books together, or visit a
participating Disney Store, Barnes & Noble, or other retail
location for story-time, themed activities, and giveaways.
From now through March 31, Disney book donations (up to a total
of one million donations) can be activated through various
ways:
- One for One Book Donation:
Disney will donate one book to First Book for every eligible Disney
book purchased at a Disney Store or participating retailer during
that store’s participation window. (A list of eligible Disney books
and participating retailers are available at
magicofstorytelling.com.)
- Share a Shelfie: Disney will
also give one book for every “shelfie” -- a selfie photo with a
favorite book or in front of a bookshelf -- shared on Twitter or
Instagram using the hashtag #MagicOfStorytelling.
- Disney Story Central: Users of
Disney’s digital reading platform can download digital books
designed for parents and children to read together. Disney will
donate one book to First Book for every book read in the app.
- Magic of Storytelling
Sweepstakes: Consumers can enter to win a library of 400 Disney
books for their school and a personal library for their home in the
Magic of Storytelling Sweepstakes. For every sweepstakes entry,
Disney will donate one book to First Book. To enter the sweepstakes
and for more rules and information, visit
magicofstorytelling.com.
- In-Store Events: Celebrate
Disney Reads Day on February 4 at Disney Store, Barnes & Noble,
and participating retailer locations nationwide. Families and fans
can enjoy free family-friendly events like story time, coloring and
activity sheets, and themed “shelfie” stations. A full list of
participating Disney Store and retailer locations is available at
magicofstorytelling.com.
“For more than 80 years, Disney books have brought children and
parents together, sparking imaginations and inspiring dreams,” said
Andrew Sugerman, executive vice president, content and media,
Disney Consumer Products and Interactive Media. “We are thrilled to
be part of a program that encourages a love of reading and makes
these stories available to as many people as possible. We’re
honored to continue our work with First Book to bring the Magic of
Storytelling to kids in need around the country.”
Kevin Brockman, Executive Vice President, Global Communications,
Disney|ABC Television Group added, "Storytelling and imagination
are central to the entertainment we deliver to our viewers every
day. We're thrilled to celebrate our 16 year association with First
Book through this campaign and excited to mobilize our multiple
platforms to inspire kids and families to expand their imaginations
and celebrate the importance of reading and storytelling."
The Magic of Storytelling campaign comes to life across
Disney|ABC’s extensive network of broadcast and digital platforms
including MagicOfStorytelling.com, a website with activities and
resources to encourage reading and shared reading experiences. Fans
can also engage with Magic of Storytelling content on Disney’s
network of social medial channels and digital publishing brands
like Oh My Disney, Disney Style, Disney Family and Babble.
The campaign launches with a PSA voiced by Emma Watson, star of
The Walt Disney Studios upcoming film “Beauty and the Beast,”
coming to theaters on March 17. In the PSA, Watson highlights the
impact of books on children. Click here to view the PSA.
Inspired by the film’s iconic themes of reading, discovery and
imagination, the PSA will be shared with audiences across Disney
including ABC affiliate stations, ABC Television Network, Freeform,
Disney Channel, Disney XD, Disney Junior, Disney Store, Disney
Cruise Line and Disney Resorts’ TVs, the ABC app, and Disney’s
digital network of publishing brands including Oh My Disney and
Babble. Additionally, each local ABC-owned station will donate
5,000 books to their local communities through schools and
organizations in their respective markets.
Additionally, for the first time, The Walt Disney Company is
extending the Magic of Storytelling campaign initiative to the
educator community through focused outreach to schools and
libraries, providing meaningful resources to facilitate in-class
and in-home shared reading experiences. Resources include lesson
plans, reading activities, and more.
To find a participating retailer or learn more about Magic of
Storytelling and Disney Reads Day, visit
magicofstorytelling.com.
First Book
First Book is a nonprofit social enterprise that has distributed
more than 135 million books and educational resources to programs
and schools serving children from low-income families through the
United States and Canada. By making new, high-quality books
available on an ongoing basis, First Book is transforming the lives
of children in need and elevating the quality of education. For
more information, visit firstbook.org or follow the latest news on
Facebook and Twitter.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises two main lines of business: Disney Consumer
Products (DCP), and Disney Interactive (DI). The combined segment
is home to world class teams of app and game developers, licensing
and retail experts, a leading retail business (Disney Store),
artists and storytellers, and technologists who inspire
imaginations around the world.
Disney Publishing Worldwide (DPW) is the world’s largest
publisher of children’s books and magazines, igniting imagination
through storytelling. DPW creates and publishes books and magazines
both vertically in-house and through an extensive worldwide
licensing structure. Headquartered in Glendale, California, within
the Disney Consumer Products and Interactive Media business
segment, DPW publishes books, magazines and digital products in 85
countries in 75 languages. For more information, visit
disneypublishingworldwide.com.
About the Disney|ABC Television
Group
Disney|ABC Television Group is comprised of The Walt Disney
Company’s global entertainment and news television properties,
owned television stations group, and radio business. This includes
ABC Studios, a global leader in the development, production and
distribution of entertainment content across broadcast, cable and
on-demand platforms; the ABC Owned Television Stations Group; and
the ABC Television Network, which provides entertainment and news
programming to viewers via more than 200 affiliated stations across
the U.S. It also includes Disney Channels Worldwide, a portfolio of
116 kid-driven, family-inclusive entertainment channels, including
Disney Channel, Disney XD, Disney Junior, Disney Cinemagic,
Hungama, and Radio Disney brands, as well as cable network
Freeform, which targets Millennials. Disney|ABC Home Entertainment
and Television Distribution and Disney Media Distribution round out
the portfolio. Disney|ABC Television Group also has equity
interests in A+E Networks and Hulu.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170104005664/en/
Disney Consumer Products and Interactive MediaBahareh Ramin,
818-544-0198Bahareh.Ramin@disney.comorDisney Consumer Products and
Interactive MediaScott Slesinger,
818-544-0395Scott.Slesinger@disney.comorDisney|ABC Television
GroupJennifer Minezaki,
818-569-5929Jennifer.Minezaki@disney.com
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