Univision Takes Minority Stake In Onion Inc.
January 19 2016 - 11:30AM
Dow Jones News
Univision said Tuesday that it had made a minority investment in
Onion Inc., the company behind popular satire sites including its
namesake The Onion, as the Spanish language broadcaster continues
to try to reach millennials.
Terms of the investment weren't disclosed.
Univision said the investment helps broaden its multicultural
footprint and reach with the millennial demographic. Onion is the
parent of its namesake site, The Onion, ClickHole and A.V.
Club.
Univision said it would have oversight of Onion in order to
"leverage Univision Digital's distribution, resources and media
expertise to expand the exposure of the brand."
Univision said it would work with Onion to explore short and
long-form formats for Onion brands.
Univision also jointly owns Fusion, a cable and digital news
network aimed at millennials, with Walt Disney Co. Fusion has
struggled to gain traction since it launched over two years
ago.
Write to Chelsey Dulaney at Chelsey.Dulaney@wsj.com
(END) Dow Jones Newswires
January 19, 2016 11:15 ET (16:15 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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