Disney Debuts Minnie-Inspired Instagram
September 10 2015 - 9:00AM
Business Wire
New @MinnieStyle Instagram celebrates global
icon’s influence on fashion, beauty and pop culture
@MinnieStyle to launch with a
behind-the-scenes look at Minnie Mouse-inspired events during New
York and London Fashion Week
Disney is bringing all things Minnie Mouse-inspired to Instagram
with the launch of @MinnieStyle, a new account showcasing her
signature style and ongoing influence on the world of fashion,
beauty and pop culture. Minnie’s iconic style including polka dots,
bows and instantly recognizable color palette will also be
celebrated this month with events at both New York and London
fashion weeks.
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Today sees the launch of @MinnieStyle, a
new Instagram account showcasing Minnie Mouse's signature style and
ongoing influence on the world of fashion, beauty and pop culture.
Minnie's iconic style will also be celebrated this month with
events at New York and London fashion weeks. A Minnie
Mouse-inspired room will feature as part of 29Rooms, Refinery29's
interactive funhouse in Brooklyn, NY, on September 11 and 12, and
then during London Fashion Week (September 18 - 20), Disney and the
British Fashion Council will host the Minnie: Style Icon
exhibition, curated with the help of model and photographer Georgia
May Jagger, and bringing together photographs from the 1930's
through to present day including archive imagery and sketches,
celebrity portraits and fashion spreads. (Photo: Business Wire)
@MinnieStyle will showcase Minnie-inspired looks from the global
fashion community, everyday fashion inspiration, couture and
ready-to-wear designer collaborations, celebrities, bloggers and
more. The first portfolio on @MinnieStyle will feature a series of
inspirational fashion images as well as a behind-the-scenes look at
events during September’s international fashion weeks.
At New York Fashion Week, Disney is collaborating with
Refinery29, the leading digital lifestyle media company for
millennial-minded women, and CONFETTISYSTEM, to create a Minnie
Mouse-inspired room, as part of 29Rooms, Refinery29’s interactive
funhouse celebrating style and culture, which is open to the public
in Brooklyn, NY, on September 11 and 12. Then from September 18 to
20, during London Fashion Week, Disney and the British Fashion
Council will host the Minnie: Style Icon exhibition. The
exhibition, which has been curated with the help of model and
photographer Georgia May Jagger, will bring together photographs
from the 1930’s through present day including archive imagery and
sketches, celebrity portraits and fashion spreads. Images from the
event will also be shared on the @MinnieStyle Instagram.
Georgia May Jagger said: “I’ve always been a Minnie fan, so I’m
really excited to be working on this campaign showing how pop
culture can influence fashion in a way that encourages excitement
and creativity.”
The character of Minnie Mouse was created by Walt Disney and she
made her debut alongside Mickey Mouse in Disney’s “Steamboat
Willie” animation in 1928. Patterned after the 1920’s flapper as
portrayed by actress Colleen Moore, her trademark polka dot skirt
was inspired by Coco Chanel and her “Easy Jersey” collection. From
her early pillbox flower hat, which inspired ladies hat trends to
her famous bow and ears, Minnie has been looked to for style
inspiration since her inception and has celebrity fans all over the
world including Victoria Beckham, Sarah Jessica Parker, Kourtney
Kardashian and Lady Gaga to name a few.
Follow @MinnieStyle on Instagram and visit the Disney Style blog
for more updates on all things fashion and Minnie-style
inspired.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises two main lines of business: Disney Consumer
Products (DCP), and Disney Interactive (DI). The combined segment
is home to world class teams of app and game developers, licensing
and retail experts, a leading retail business (Disney Store),
artists and storytellers, and technologists who inspire
imaginations around the world.
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Disney Consumer ProductsStephanie
Fernandezstephanie.fernandez@disney.com818-544-0169orBollareAnna
Claytonanna@bollare.com212-677-5400
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