Disney’s Veterans Institute Hosting “Hiring Our
Heroes” Seminar in Detroit on June 5th to help Michigan-based
Companies Build Veteran Hiring Programs
Building on the success of its ‘Heroes Work Here’ initiative to
hire, train and support military veterans, The Walt Disney Company,
USAA and General Motors, in cooperation with the Michigan Veterans
Affairs Agency (MVAA), will bring Disney’s Veterans Institute to
Detroit on Friday, June 5 at the General Motors Headquarters.
The daylong seminar, which will be emceed by Stephen Clark, WXYZ
Detroit news anchor, is designed to educate and inspire
Michigan-based companies of all sizes to build their own veteran
hiring programs through special employer and veteran panels,
workshops, speeches and presentations. Highlights of the seminar
include opening remarks from Michigan Governor Rick Snyder and
General Motors CEO Mary Barra, a keynote address from ABC News
Anchor Bob Woodruff and veteran hiring best practice workshops from
Disney’s Veterans Institute.
The event is presented in partnership with MVAA, which will lead
discussion panels focusing on veteran hiring and retention,
personal stories from veterans who have transitioned into the
civilian workforce, as well as state and federal resources
available to both veterans and organizations looking to employ
them. MVAA created the “Veteran-Friendly Employer Program” in 2014,
recognizing Michigan companies and organizations committed to
attracting and retaining top veteran talent.
“Since our Heroes Work Here initiative launched in 2012, more
than 5,000 former servicemen and women have become part of the
Disney family and another 5,000 veterans have found careers with
companies across the country as a result of our program,” said
Disney Chairman and CEO Robert A. Iger. “Hiring veterans is not
only the right thing to do, it’s the smart thing to do, and we are
pleased to share our insights to create career opportunities for
our Veterans.”
“GM has been a strong supporter of the U.S. military for more
than 100 years now, and our support continues today through a wide
range of philanthropic, education, training and employment
initiatives,” said Mary Barra, CEO, General Motors Company. “GM
employs thousands of active and former military and their spouses.
We are proud to serve those who have served our country, and we
welcome this opportunity to partner with Disney to share, learn and
encourage best practices in veteran recruitment and hiring with
other companies and organizations across Michigan.”
“Veterans are a strong addition to any company because of the
training and leadership they gain while in uniform,” MVAA Director
Jeff Barnes said. “However, organizations looking to hire veterans
often have a hard time understanding how these skills translate
into the workplace and how they can best utilize veteran talent.
Disney, USAA and GM have led the way in creating a blueprint for
others to follow when it comes to veteran-hiring programs and
employment, and MVAA is excited to bring more of these best
practices to Michigan.”
The event builds on the success of Disney and USAA’s regional
Veterans Institute seminar in San Antonio last August, which
attracted more than 300 participants who were trained by experts
from Disney’s Heroes Work Here initiative on best practices for
helping veterans make a successful transition from the military to
the civilian workforce.
“We saw great outcomes from the work Disney
Institute did in San Antonio last year,
and we’re fortunate to be a part of bringing
this program to Detroit,” said Stuart Parker, CEO of
USAA, which has hired more than 9,700 veterans since
2006. “Veterans are mission-oriented, disciplined and have a deep
dedication to serving the community. With more than one million
active-duty men and women expected to separate in the next five
years, we want to share best practices to provide them a stable and
successful post-military career.”
Detroit-based Quicken Loans, the nation’s largest Veterans
Affairs mortgage lender and local leader in veteran hiring, is a
supporting sponsor of the seminar.
For Michigan-based employers interested in launching a veteran
hiring program, please register at GMprogramminghq.com/hoh, using
the access code “GM”.
About Disney’s Heroes Work Here
Supporting the U.S. Armed Forces has long been a Disney
tradition, and Disney’s Heroes Work Here continues that proud
legacy with a companywide initiative to hire, train and support
military veterans. Disney introduced the program in March 2012 with
a commitment to hire at least 1,000 veterans by 2015. Having
exceeded that goal in the first year alone, with 1,300 veterans
hired, the company announced in March 2013 that it would create
opportunities for another 1,000 former service members over the
next two years. To date, Disney has hired more than 5,000 veterans
through Heroes Work Here.
Disney’s Heroes Work Here initiative also features a public
awareness campaign to encourage employers across the U.S. to hire
former military service members. The campaign includes the free
Veterans Institute workshops, as well as public service
announcements highlighting the skills and experience of veterans
who work at Disney. The PSAs direct viewers to the White House’s
Joining Forces website (www.joiningforces.gov) and have aired
across Disney’s media properties including ESPN, ABC and ABC
Family, making more than 500 million impressions.
The third component of Disney’s Heroes Work Here initiative is
philanthropy. Disney’s philanthropic support of veteran and
military organizations has exceeded $1 million since the launch of
Heroes Work Here, and through the Disney VoluntEARS program,
employees have engaged in several service projects with veterans
organizations in communities around the country.
About General Motors
General Motors Co. (NYSE: GM) (TSX: GMM) and its partners
produce vehicles in 30 countries, and the company has leadership
positions in the world's largest and fastest-growing automotive
markets. GM, its subsidiaries and joint venture entities sell
vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden,
Jiefang, Opel, Vauxhall and Wuling brands. More information on the
company and its subsidiaries, including OnStar, a global leader in
vehicle safety, security and information services, can be found at
http://www.gm.com.
About USAA
The USAA family of companies provides insurance, banking,
investments, retirement products and advice to 10.7 million current
and former members of the U.S. military and their families. Known
for its legendary commitment to its members, USAA is consistently
recognized for outstanding service, employee well-being and
financial strength. USAA membership is open to all who are serving
our nation in the U.S. military or have received a discharge type
of Honorable – and their eligible family members. Founded in 1922,
USAA is headquartered in San Antonio. For more information about
USAA, follow us on Facebook or Twitter (@USAA), or visit
usaa.com.
About the Michigan Veterans Affairs Agency
MVAA serves as the central coordinating point for Michigan
veterans, connecting those who have served in the U.S. Armed
Forces, and their families, to services and benefits throughout the
state. Learn more at MichiganVeterans.com or call 800-MICH-VET
(800-642-4838).
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version on businesswire.com: http://www.businesswire.com/news/home/20150528006524/en/
Mariam SughayerDisney Corporate
Communications818-560-3117mariam.sughayer@disney.comorPete
CasianoUSAA Public
Relations210-471-8721Peter.casiano@usaa.comorLesley
WarnkeGM
Communications313-316-5285lesley.warnke@gm.comorLauren
DeVolMichigan Veterans Affairs
Agency517-284-5236DeVolL@michigan.gov
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