Disney Store today opened the doors of its flagship store in the
popular Lujiazui area of Pudong, Shanghai, China. The landmark
store is the largest retail space of any Disney Store in the world
featuring 9,257 square feet of immersive shopping experiences and
innovative product, and also features an outdoor plaza.
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Aerial view of the Shanghai Disney Store.
The store, located in the Lujiazui area of Pudong in Shanghai,
opened its doors on Wednesday, May 20, 2015. It is the first Disney
Store in China and largest in the world. Photo courtesy Disney
Store China.
"We couldn't be more delighted to open our first Disney Store in
China, in Shanghai,” said Paul Candland, President, The Walt Disney
Company, Asia-Pacific region. “Disney Store plays a critical role
in how millions around the world experience our brand and allows
kids, young adults and families to have a uniquely fun and
immersive experience while shopping for their favorite Disney,
Pixar, Marvel and Star Wars products,” he added.
The Chinese characters representing the specific date and time
chosen to open its doors to the public – May 20 at 1:14 p.m.
(我爱你一生一世), represents highly popular social media code among young
people as a time to openly express love and long-term commitment to
each other.
In a momentous week for The Walt Disney Company in China, the
opening of the Disney Store in Shanghai comes one day after the
topping of the Enchanted Storybook Castle at Shanghai Disney
Resort, which is due to open next year. “We want to thank the
people of Shanghai for welcoming us to the City and could think of
no better way than to open the store on May 20 at 1314 hours,” said
Mr. Candland.
With an estimated 40 million tourists visiting the Lujiazui area
each year, the Disney Store, with its unique product range and
entertaining, immersive and innovative design elements, is set to
become a world-class destination and meeting point among locals
contributing to Shanghai’s reputation as a family, business,
cultural, entertainment and tourism destination.
“Disney Store extends the magic of Disney into communities
around the world through unique experiences and exclusive product,
and we are thrilled to add China to the list of countries that
Disney Store calls home,” said Paul Gainer, executive vice
president, Disney Retail. “With several unique Disney touches, our
flagship store in Shanghai, China is truly a one-of-a-kind retail
destination.”
The interior of the Shanghai store was designed using Disney’s
award-winning, innovative format, featuring elements unique to the
area that will surprise and delight guests and bring to life the
most popular characters from across Disney, Pixar, Marvel and Star
Wars.
The store has numerous design features unique to Shanghai which
include:
- A Disney Magic Kingdom Castle,
measuring 19 feet high at the heart of the store, featuring an
hourly musical and projection show
- A one-of-a-kind Marvel area complete
with hand-sculpted statues of Iron Man, Thor, Captain America, and
an 8-foot-tall Hulk
- Unique Mickey Mouse-shaped roof
sculpted with over 8,000 LED lights visible from key tourism
vantage points such as the Pearl Tower
- One-of-a-kind sculpted hot air balloons
featuring Mickey Mouse, Minnie Mouse, Goofy, Daisy, Donald, Pluto,
and Chip and Dale
- A landscaped plaza
Key features of the Disney Store Shanghai include:
- Disney characters hidden in the 12-foot
tree landscape
- A Disney Portal Gateway area featuring
an impressive gateway inspired by Pixar’s Monster’s University
featuring all the latest in Disney entertainment
- A crystal chandelier in the
young-adult-female area where Tinker Bell can be found sprinkling
her Pixie Dust
- A Magical Mirror which entertains
guests who stand in front of it
To mark the opening of its first Store in the country, The Walt
Disney Company in China has announced a $100,000 charitable
donation to the Shanghai Charity Foundation (Pudong Chapter) to
support programs that benefit kids and families in the Pudong
District, where the Store is located.
“Disney is proud to support our local community and do what we
can to help bring happiness and magic to kids and families in
need,” said Mr. Stanley Cheung, Chairman, The Walt Disney Company
in China.
For regular updates on Disney Store China, please visit
www.disneystore.cn.
About Disney Store
The Disney Store retail chain, which debuted in 1987, is owned
and operated by Disney in North America, Europe, and Japan. Disney
Store is the retail merchandising arm of Disney Consumer Products,
the business segment of The Walt Disney Company (NYSE:DIS) and its
affiliates that extends the Disney brand to merchandise. Disney
Store carries high-quality products, including exclusive product
lines that support and promote Disney's key entertainment
initiatives and characters. Disney Store opened its first store in
Glendale, California and, in doing so, originated the themed retail
business model. There are currently more than 200 Disney Store
locations in North America; more than 40 Disney Store locations in
Japan; and more than 70 Disney Store locations in Belgium, Denmark,
France, Ireland, Italy, Portugal, Spain and the United Kingdom,
plus online stores www.DisneyStore.com, www.disneystore.co.uk,
www.disneystore.fr, www.disneystore.de, www.disneystore.se,
www.disneystore.dk, www.disneystore.it, www.disneystore.es and
www.disneystore.co.jp. Each Disney Store location offers a magical
shopping experience that can only be delivered by Disney, one of
the world's largest and most successful entertainment companies.
For more information, please
visit www.disneyconsumerproducts.com/press/us/disneystore or
follow us
at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
About The Walt Disney Company in China
The Walt Disney Company, together with its subsidiaries and
affiliates, is a leading diversified international entertainment
and media enterprise with five business segments. Disney's first
animation screened in China in the 1930s and today our long
association continues with offices in Beijing, Shanghai and
Guangzhou with over 3000 employees. The company is focused on
creating high-quality entertainment experiences and effectively
building local and Disney franchises in China. Disney currently has
several established businesses in the country, including studio
entertainment, parks and resorts, consumer products, media
networks, interactive, and Disney English. In September 2005,
Disney opened its doors to its first theme park in China, Hong Kong
Disneyland and in 2011 announced ground breaking for Shanghai
Disney Resort, a joint venture with Shanghai Shendi Group. On May
19th 2015, the Enchanted Storybook Castle at Shanghai Disney Resort
was topped out, and on May 20th Disney opened the doors of its
first Disney Store in China, in Shanghai. Disney is a Dow 30
company and had annual revenues of $48.8 billion in its Fiscal Year
2014. For more information about The Walt Disney Company please
visit: http://corporate.disney.go.com/
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version on businesswire.com: http://www.businesswire.com/news/home/20150520005534/en/
Disney StoreAlannah
Hall-Smith+86-21-6132-1241Alannah.hall-smith@disney.comorTiffany
Huang+86-21-6132-0296Tiffany.huang@disney.com
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