By Ben Fritz 

Continuing to fill top posts by moving or promoting internal talent, Walt Disney Co. has named consumer-products president Bob Chapek as the new head of its parks and resorts division.

Mr. Chapek succeeds Tom Staggs, who earlier this month was named chief operating officer, making him a top candidate to take the helm from chief executive Robert Iger upon his planned retirement in 2018.

A 22-year veteran of the company, Mr. Chapek spent most of his career heading home video for Disney's movie studio before taking over the consumer-products business in 2011.

That switch was a relatively natural one, since both jobs involved selling retail goods. But Mr. Chapek takes his new job with no experience in the tourism business, as did Mr. Staggs in 2010. With 130,000 staffers, parks and resorts is Disney's biggest unit by employee count and second biggest in terms of revenue and profits, behind only television.

In addition to five major resorts and a sixth under construction in Shanghai whose opening was recently pushed back to the spring of 2016, Mr. Chapek will also now oversee Disney's cruise and vacation businesses.

Despite a recent measles outbreak centered at Disneyland, the company's two domestic theme parks have been booming, with attendance up 7% in the quarter ended Dec. 27. Disney just raised prices at both of its U.S. parks, breaking the $100 barrier for a single-day adult ticket to Walt Disney World's Magic Kingdom for the first time.

Results were down at international parks last quarter, however. In October, Disney said it would spend $525 million to recapitalize the debt-laden operator of Euro Disney in Paris.

In the fiscal year ended Sept. 28 last year, total parks and resorts revenue grew 7% to $15.1 billion and operating income rose 20% to $2.66 billion.

Disney will name a new president of consumer products later, the company said. At that point, it will have switched the heads or co-heads of three of its five operating units in the past year. In 2014, former ABC News president Ben Sherwood was named co-chairman of Disney/ABC Television, overseeing all the company's television businesses except for ESPN.

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