GLENDALE, Calif., March 13, 2017 /PRNewswire/ -- America's
largest casual dining restaurant brand, Applebee's Neighborhood
Grill & Bar®, has selected Grey as its advertising agency of
record for North America. This
shift comes following a formal RFP process as the brand embarks on
a journey to reaffirm its commitment to providing its guests with
great food and service at a reasonable price.
"We couldn't be more excited to begin working with Grey, "said
Jeannine D'Addario, interim senior vice president of marketing and
culinary at Applebee's. "In addition to their deep experience,
capability and creativity, the team at Grey has a solid
understanding of Applebee's evolving consumer, the brand's legacy
and our goals to ignite change and deliver original and compelling
work."
Grey will be responsible for creative development, collaborating
on market strategy and brand positioning and curating engaging
campaigns that resonate with the Applebee's consumer on a national
scale. With this decision in place, Grey will immediately start
work on an integrated communications plan for Applebee's slated to
launch in July 2017.
"Applebee's is an iconic brand with a superlative commitment to
customer experience," stated Debby
Reiner, CEO of Grey New York. "We felt instant chemistry
with the team and look forward to the opportunities ahead as Grey
Los Angeles and New York serve
this premier client."
About Applebee's®
Applebee's Neighborhood Grill &
Bar offers a lively casual dining experience combining simple,
craveable American fare with flair, classic drinks and local
drafts. All Applebee's restaurants are owned and operated by
entrepreneurs dedicated to serving their communities and offering
quality food and drinks with genuine, neighborly service.
Applebee's is one of the world's largest casual dining brands; as
of December 31, 2016, there are
nearly 2,000 Applebee's franchise restaurants in all 50 states,
Puerto Rico, Guam and 15 other countries. Applebee's is
franchised by subsidiaries of DineEquity, Inc. [NYSE: DIN], which
is among the world's largest full-service restaurant companies
About Grey
Grey is the advertising network of Grey
Group, which is led by James R. Heekin III, Chairman and
CEO. Grey Group ranks among the largest global communications
companies. Its parent company is WPP (NASDAQ : WPPGY).
Under the banner of "Grey Famously Effective Since 1917," the
agency serves a blue-chip roster of many of the world's best known
companies: Procter & Gamble, GlaxoSmithKline, Kellogg's,
Pfizer, Canon, Walgreens Boots, NFL, Boehringer Ingelheim, Marriott
Hotels & Resorts, Nestle, Hasbro and T.J. Maxx. Grey
was named ADWEEK's "Global Agency of the Year" for 2015.
(www.grey.com)
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SOURCE Applebee's Grill and Bar