KANSAS CITY, Mo., July 8, 2015 /PRNewswire/ -- In what may
become the largest-ever food sampling event, on July 21 Applebee's Neighborhood Grill & Bar®
will offer free sampler plates of its popular new Sriracha Shrimp
and Churro S'Mores appetizers to guests.
Applebee's anticipates serving about two million plates of
Sriracha Shrimp and Churro S'Mores during "Taste The Change Day" at
nearly 2,000 restaurants across the country. The offer is available
to dine-in guests all day, with the option of adding other new
appetizers at low sampler prices.
To celebrate its 35th year, the nation's leading
casual dining chain is marking the occasion by showcasing its new
and improved menu of craveable bar-and-grill classics. Applebee's
team of executive chefs has taken these classics to new culinary
heights by updating them with premium ingredients and signature
Applebee's twists.
New appetizers and sandwiches won rave reviews during a "Taste
The Change Fest" event in Times Square in May, where thousands of
consumers enjoyed sneak previews of the new items and A-list
entertainment that was streamed live across the country via
Periscope.
"We put our new items to the test in New York, and people who hadn't tried us in
awhile were blown away at how we've improved our food," said
Applebee's President Steve Layt.
"Now we're giving guests around the country the same sampling
opportunity, and we're confident they will agree: Our new food and
drinks are fantastic."
The evolution of the Applebee's menu began with the introduction
of All-In Burgers® in late 2014, and has continued with the 2015
launch of The Pub Diet™, our lineup of bar-and-grill favorites made
a little better for you, 11 new appetizers and several new,
over-the-top items – including the stunning Triple Hog Dare Ya™
sandwich, which is stacked high with pulled pork, Black Forest ham
and thick-sliced bacon, crispy onions and melted cheddar cheese on
a Ciabatta bun.
Two popular new items will be featured at the July 21 free sampling event. The Sriracha
Shrimp features high quality shrimp, fried with Applebee's
special coating, which provides a light, flaky crunch, then tossed
in a Sriracha Chile Lime sauce. New Churro S'Mores are twisted
cinnamon churro twists, served with a warm marshmallow and
chocolate dip.
But the change at Applebee's extends beyond the menu and into
nearly all facets of the restaurant and its operations. In recent
years, franchisees across the country have renovated nearly all
Applebee's restaurants nationwide, and the brand has evolved the
look-and-feel of its logo, television commercials, Web site, mobile
app and more.
"Our new food and new look-and-feel will pleasantly surprise
those who haven't visited us in awhile," Layt said. "We're
confident that if they give us a try, they'll be back."
The free sampling offer will be available at nearly all
Applebee's locations nationwide on July
21, from 11 a.m. to close.
Valid at participating locations on 7/21/15 only. Dine in only. Minimum one Sampler
per party. Additional Samplers may be provided depending on party
size. Selection of sampler(s) provided may vary. No substitutions.
See participating restaurant for details.
About Applebee's
Applebee's Grill & Bar offers a
lively bar & grill experience with an array of flavorful,
handcrafted drinks, appetizers and entrees that constantly evolve.
Based in Kansas City, Missouri,
Applebee's has more than 2,000 locations in 49 states, 16 countries
and one U.S. territory. Applebee's restaurants are franchised or
operated by DineEquity, Inc.'s (NYSE: DIN) wholly-owned subsidiary,
Applebee's International, Inc. and its affiliates.
Visit us: www.applebees.com
Follow us: www.twitter.com/applebees
Become a fan: www.facebook.com/applebees
Share your photos: www.instagram.com/applebees
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/free-appetizers-applebees-hosts-july-21-taste-the-change-day-to-showcase-better-food-better-drinks-better-atmosphere-300109826.html
SOURCE Applebee's